Essays about: "effect of sales promotion"

Showing result 1 - 5 of 7 essays containing the words effect of sales promotion.

  1. 1. They Framed Me! Promotional Framing in a Digital Environment

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Maximos Tzovaras; Filip Töveberg; [2022]
    Keywords : E-commerce; Price Promotion; Framing; Discount Depth;

    Abstract : Following the COVID-19 pandemic there has been an undeniable boom in the e-commerce industry, now accounting for nearly one fifth of all retail sales worldwide, which has accelerated the shift from physical retail to online retail by up to five years. This has forced previously physical retailers to enter the extremely competitive e-commerce environment, where consumer attention is dwindling and ever more difficult to grab, price comparison only the touch of a button away, and the overall pace is much faster. READ MORE

  3. 2. To Gift or not to Gift? : Reciprocity at a Durable Goods Retailer

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Cecilia Rånman; Axel Bendes; [2018]
    Keywords : Durable goods retailer; reciprocity; gratitude; obligation; customer satisfaction; impulsive buying; spending; gift giving; sales promotion; field experiment; consumer behavior.;

    Abstract : Due to intense competition, retail stores are today forced to come up with exciting new sales promotional ideas to remain a relevant choice for customers. Gift giving is a sales promotional tool which has previously demonstrated to increase customer satisfaction and spending - an ideal situation for any retailer. READ MORE

  4. 3. How can customer behavior be changed in order to increase sales of organic products

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Rebecca Hammel; Matilda Klasson; [2015]
    Keywords : DiVA; master thesis; Organic; Sustainability; Brand Knowledge; Behavior Theory; DiVA; examensarbete; uppsatts; Ekologisk; Hållbarhet; Märkeskunskap; Beteendeteori;

    Abstract : During the last few years, awareness of environmental- and health related problems have grown dramatically. An area that has a contributed to these concerns are the food industry. It has affected the demand of greener products such as organic food, which aims to be healthier and better for the environment. READ MORE

  5. 4. Insatser och åtgärder för främjandet av laddelbilar i Sverige

    University essay from SLU/Dept. of Energy and Technology

    Author : Björn Sjökvist; [2014]
    Keywords : elbil; laddhybrid; forskning; styrmedel; intervjuundersökning; elektrifiering;

    Abstract : To achieve the goal of fossil independency in the Swedish vehicle fleet in 2030, it would be important to substantially increase the proportion of electric vehicles, both BEV:s (Battery Electric Vehicles) and PHEV:s (Plug-in Hybrid Electric Vehicles). The Swedish Energy Agency has funded numerous research and development projects about electric vehicles in recent years. READ MORE

  6. 5. The Swedish Pharmacy Industry: Cross-Promotional Effects on Purchase Behaviour and Customer Satisfaction

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Mikaela Lundh; [2013]
    Keywords : pharmacy retail; non-prescription pharmaceuticals; cross-promotion; customer satisfaction; Moderate Incongruity Effect;

    Abstract : Since the de-regulation in 2009, the Swedish pharmacy industry is a fiercely competitive landscape characterized by low profitability and market saturation. Certain actors have exited the market while others have merged, and the trend is pointing towards a progressive market consolidation. Financial performance is lower than expected. READ MORE