Essays about: "effective low budget marketing"

Found 2 essays containing the words effective low budget marketing.

1. 1. Facebooking your dreams : How to make the best use of Social Networking sites asinnovative and cost-effective/ low-budget marketing channels insmall-sized entrepreneurship

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Wasinee Kittiwongvivat; Pimonpha Rakkanngan; [2010]
   Keywords : Social networking; small-sized entrepreneurship; Viral marketing; Facebook;

   Abstract : This study aims to understand and explain how small sized entrepreneurship currently uses social networking sites through out the process of launching and marketing their products. This also includes the use of word of mouth, which features social networking technology. READ MORE

3. 2. Facebook: a new era of marketing.: A quantitative study on the effectiveness of Facebook marketing

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Johan Eriksson; Mattia Tosti; [2010]
   Keywords : Facebook; social media; creative; start-up; marketing;

   Abstract : There has been a vivid debate within the marketing community concerning what role social media has in influencing brand perceptions and consumer behaviour. The success of Facebook has not escaped the spotlight or the professionals’ attention, but there is a clear absence of quantitative research supporting the debate. READ MORE