Essays about: "effectiveness of loyalty programs"
Found 5 essays containing the words effectiveness of loyalty programs.
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1. The Myth of Incentive-Based Sales Strategies: an Empirical Analysis Contradicting Prevailing Theories using Data Mining and Hypothesis Testing Techniques
University essay from Högskolan Dalarna/Institutionen för information och teknikAbstract : In recent decades, the use of incentive-based reward programs to foster customer loyalty and promote sales has become prevalent in various industries. While these strategies are widely accepted and implemented, there is a significant gap in empirical studies to ascertain their real-world effectiveness. READ MORE
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2. Does card loyalty increase customer loyalty? : Evidence from a Swedish context with a regional focus.
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Purpose: The aim of the study is to investigate if card loyalty increases attitudinal and behavioral loyalty of the customers, with a loyalty program (LP) membership. Theoretical approach: The thesis is based on previous literature on loyalty programs and customer loyalty. READ MORE
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3. The role of Cryptocurrency in shaping customer loyalty
University essay from Umeå universitet/FöretagsekonomiAbstract : An emerging body of research has focused on cryptocurrencies and loyalty programs; nevertheless, there is still a significant knowledge void and potential for more investigation into this field and the relation between them. Research has given a limited amount of attention to the role that cryptocurrencies play, even though cryptocurrencies have the potential to radically alter the nature of value perception, which is an essential component of the design of any loyalty program. READ MORE
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4. Gamified sales promotions vs BOGO sales promotions, a study comparing the effectiveness of rear-loaded incentive programs against each other
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Gamification as a promotion method is something that has been gaining increasingly in popularity during recent years. Due to this fact we wanted to investigate if this technique is as effective as many claim it is. READ MORE
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5. Make a customer, not a sale : A study on customer's perception of loyalty programs
University essay from MarknadsföringAbstract : The Swedish food retail industry is one with fierce competition, small product differentiation and increasingly disloyal customers. Consequently in order to create and retain loyal customers many of the stores offer some kind of loyalty schemes. READ MORE