Essays about: "effects e-commerce consumer"

Showing result 1 - 5 of 24 essays containing the words effects e-commerce consumer.

1. 1. The E-Commerce of Tomorrow: An Experimental Study of How User-Generated Content can be integrated into a Retailer's Website for Fashion Merchandise Display

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Hannah Gustafsson; Klara Überall Jönsson; [2023]
   Keywords : User-Generated Content UGC ; Visual Merchandising; Technology Acceptance Model TAM ; Fashion E-commerce; Consumer Perceptions;

   Abstract : An increasing number of individuals are turning to User-Generated Content (UGC) to learn about various products and services. Prior customers' experiences and opinions significantly impact potential buyers' decision-making during the customer journey. READ MORE

3. 2. Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Katie Fajer; Lisa Alm; Amanda Gerth; [2023]
   Keywords : Second-hand luxury e-commerce; Blockchain technology; Authentication; Perceived Risk; Theory of Planned Behaviour; Consumer Behaviour.; Business and Economics;

   Abstract : Title: Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce Date of the Seminar: 2nd of June, 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Lisa Alm, Amanda Gerth & Katie Fajer Supervisor: Burak Tunca Keywords: Second-hand luxury e-commerce, Blockchain technology, Authentication, Perceived Risk, Theory of Planned Behaviour, Consumer Behaviour. Thesis Purpose: To explore consumer perspectives towards the implementation blockchain technology as a service offered within the authentication of second-hand vintage luxury e-commerce Methodology: This quantitative research study utilises an independent sample t-test to compare Perceived Risk, Attitudes, Perceived Behavioural Control, Subjective Norms, and Purchase Intention in regard to authentication method surveyed. READ MORE

4. 3. Return for Free or Charge a Fee? - An experimental study of how a free return policy influences Swedish consumers' product quality perception and return intention in e-commerce

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Bianca Johansson; Helena Zhang; [2022]
   Keywords : Customer returns; Product returns; Return policy leniency; Free return policy; Return intentions;

   Abstract : As the e-commerce market is rapidly growing and the number of retailers offering a free return policy is on the rise, the issue of increased customer returns and their effects on consumer cognition and behavior needs to be addressed. Therefore, the purpose of this study is to gain insights on how a free return policy affects the product quality perception of Swedish consumers in an e-commerce setting, both in the pre-purchase and the post-purchase stage. READ MORE

5. 4. They Framed Me! Promotional Framing in a Digital Environment

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Maximos Tzovaras; Filip Töveberg; [2022]
   Keywords : E-commerce; Price Promotion; Framing; Discount Depth;

   Abstract : Following the COVID-19 pandemic there has been an undeniable boom in the e-commerce industry, now accounting for nearly one fifth of all retail sales worldwide, which has accelerated the shift from physical retail to online retail by up to five years. This has forced previously physical retailers to enter the extremely competitive e-commerce environment, where consumer attention is dwindling and ever more difficult to grab, price comparison only the touch of a button away, and the overall pace is much faster. READ MORE

6. 5. The impact of the Covid-19 pandemic on consumer buying behavior towards online shopping in Sweden

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Payam Assadi Moghaddam; Tobias Fedak; [2022]
   Keywords : Online Purchasing; Consumer Behavior; Coronavirus; Covid-19 Pandemic; Sweden Online Shopping; Sweden Covid-19; Online Shopping; TPB model;

   Abstract : Background The covid-19 pandemic has been an inescapable tragedy that affects all countries and their economic systems. Due to Covid-19, e-commerce has risen and people more and more purchase goods online. READ MORE