Essays about: "effects of CRM"

Showing result 1 - 5 of 15 essays containing the words effects of CRM.

1. 1. Cause-Related Marketing in the Face of Environmental CSI: Who Donates - Firm or Customer? A quantitative study of CRM-initiatives within the transportation sector.

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Fredrika Wiktorin; Philip Locklund; [2020]
   Keywords : Cause-Related Marketing; Corporate Social Irresponsibility; Carbon Offsetting; Hedonic Product Category; Utilitarian Product Category;

   Abstract : Cause-related marketing (CRM), where money is donated to a cause in connection with a purchase, has become a popular marketing strategy to increase funding for a good cause while improving customer relationships. As many firms act within corporate social irresponsible (CSI) industries, an ambiguity regarding how to engage in CRM is present. READ MORE

3. 2. Does electronic customer relationship management affect customer satisfaction and trust?

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Hoang Chau Lam; Qiuyun Li; [2017]
   Keywords : E-CRM; live chat system; e-service quality; customer satisfaction; trust;

   Abstract : Aim: This paper aims to explore and to understand how the E-CRM affects customer satisfaction and trust from customer perspectives in electronic commerce. Method: The research is an exploratory and qualitative study. READ MORE

4. 3. Animated Gamification - the effects of video clips as rewards in a gamified CRM software for B2B sales

   University essay from Malmö högskola/Fakulteten för teknik och samhälle (TS)

   Author : Timothy Jalgard; [2016]
   Keywords : gamification; gamification design; gamified workplace; gamified experiences; MDA framework; gamification at work; video clips; motivation; extrinsic motivation;

   Abstract : Gamification innebär att man använder element och tekniker från spel i annars icke-lekfulla miljöer för att öka användarnas engagemang. Arbetssättet har de senaste åren blivit allt mer förekommande i profesionella sammanhang som skolan och i arbetslivet. READ MORE

5. 4. How can loyalty programmes improve brand loyalty?

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Gideon Mekonnen Jonathan; Anna Kapetanakis; [2015]
   Keywords : Brand loyalty; loyalty programmes; customer loyalty; retail industry;

   Abstract : Title: How can loyalty programmes improve brand loyalty? Level: Final assignment for Master Degree in Business Administration Author: Anna Kapetanakis, and Gideon Mekonnen Jonathan Supervisor: Sarah Philipson (Assistant Professor) Date: June, 2015 Aim: To investigate how customers loyalty can be improved through loyalty programmes. Method: Mixed approach, both qualitative and quantitative data, is chosen for this study. READ MORE

6. 5. “We’re Stronger Together”: A Co-Creational Approach to Cause- Related Marketing

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Sophia Nass; [2015]
   Keywords : Co-creation; CSR; CRM; Breast Cancer Awareness; Estee Lauder; Social Sciences;

   Abstract : Avoiding consumer skepticism of corporate social responsibility programs has become an important factor in CSR communication. Literature points towards a need for a more consumer-focused, symmetrical approach to CSR communication, especially in the case of cause-related marketing. READ MORE