Essays about: "effects of customer orientation"
Found 5 essays containing the words effects of customer orientation.
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1. Material flow : An analysis of a production area for improved material flow
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Focus in the world today is quality and customer orientation. An organization needs to understand the concept of value from the perspective of a customer in order to keep up with expectations on quality, and the turbulent and global environment of today characterized by rapidly changing conditions. READ MORE
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2. From a product-centric to a customer-centric brand identity through servitization: The case of FOSS, a Danish food safety, and quality solution provider
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this thesis is to explore the effects on the elements of a company’s brand identity when a firm is moving towards a customer-centric orientation by engaging in the process of servitization. By utilizing a single case study, we aspire to examine how the servitization elements portray the servitization level, as well as which elements of the Corporate Brand Identity Matrix are affected by the elements of the servitization process. READ MORE
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3. Organizational dynamics : An investigation into a company's work culture and internal structures, to understand how it functions.
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Background: Freno AB in Piteå has expanded rapidly in recent years and wishes to continue the expansion at aneven faster pace. At the same time, the company has noted that there are challenges to maintain high quality, goodeconomy and good marketability. READ MORE
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4. Effects of Job Design and Sales Managers' Behavior on Intrinsic Motivation, Customer Orientation and Performance of Salespeople : - A quantitative study in the Swedish electricity market.
University essay from Umeå universitet/FöretagsekonomiAbstract : The main purpose of this study is to examine the effects of job design and sales managers’ behavior on intrinsic motivation and customer orientation of salespeople. Furthermore, we aim to examine if any of the factors included in our model have an effect on performance of Company X’s salespeople. READ MORE
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5. Brand equity and corporate responsibility : a review of brand valuation methods
University essay from SLU/Dept. of EconomicsAbstract : During the last decades, brand equity has been a priority topic for both practitioners and academics. In accordance with the structural changes in the economic settings caused by the so-called "new economy", corporations being confronted with a shift on perceived business value structure from tangible assets to intangibles. READ MORE
