Essays about: "effects of globalization on marketing"

Found 4 essays containing the words effects of globalization on marketing.

  1. 1. Do we want to see the whole picture? - A study of multicultural portrayals in advertising, extended effects and the cultural context

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Oscar Theblin; Rebecca Aflaki; [2017]
    Keywords : Cultural cues; Congruity theory; Empathy; Extended advertising effects; Multicultural advertising;

    Abstract : Over the last decades, globalization has driven demographic change in societies around the world. This shift demand marketers' attention in assessing the implications that may follow from a more ethnically diverse marketplace. READ MORE

  3. 2. Compete Globally, Lose Locally? : The effects of Rio de Janeiro ́s hostesship of FIFA World Cup and the Olympic Games on residents in informal settlements - A case study of ’favela’ Santa Marta

    University essay from KTH/Urbana och regionala studier

    Author : Hanna Olsson; Renée Klarberg; [2014]
    Keywords : global competitiveness; globalization; neoliberalism; place marketing; mega-events; Rio de Janeiro; slums; informal settlements; public spaces; Santa Marta; global konkurrenskraft; globalisering; neoliberalism; marknadsföring av städer; mega-event; Rio de Janeiro; slum; informella bostadsområden; allmänna platser; Santa Marta;

    Abstract : The aim of this master thesis project is to investigate how cities strive to be globally competitive affect local residents in informal settlements, generically called slum dwellers. This question is approached trough a case study of one of Rio de Janeiro’s informal settlements ‘favela’ Santa Marta. READ MORE

  4. 3. Do societal attitudes and voluntary disclosures go hand in hand? – A study of three companies‟ annual reports from 1980-2009

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Emily Jonsson; Eva-Maria Nilsson; Ylva Wahlén; [2010-06-21]
    Keywords : ;

    Abstract : Background and problem: In recent years, a debate about the negative effects of globalization, such as companies‟ exploitation of resources and how they affect individuals and societies has evolved further. In addition, it has become increasingly important with branding; companies want to create certain positive associations with their brand. READ MORE

  5. 4. The Internationalization Process of UK based Small and Medium Enterprise : The Implementation of Global Marketing Program

    University essay from Institutionen för ekonomi

    Author : HANDE CIRAK; GHUSEN NABIL CHAALAN; [2010]
    Keywords : ‘Internationalization’‚ Implementation of global marketing program’‚ ‘OnDemand Group’‚ ‘Organizational Changes’;

    Abstract : The effects of globalization have changed the global market rules which encourage many firms to expand their sales to foreign markets with the aim of entering new and potential profitable market. OnDemand Group (ODG) ‚ UK Based Company that focuses on content management on the platforms of operators’ music and video‚ has already seen the advantages by entering 24 different country markets and now by entering to Dubai market which is the opportunity for ODG to move to Middle East market. READ MORE