Essays about: "elderly segment"

Found 5 essays containing the words elderly segment.

  1. 1. Contextualizing entrepreneurship: Getting to know the elderly entrepreneur who started out of unemployment.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Koen Grosman; Floris Wilmink; [2017]
    Keywords : contextualizing entrepreneurship; Entrepreneurship; grey entrepreneurship; unemployment; the Netherlands; Business and Economics;

    Abstract : Entrepreneurial motivations are still a relatively undiscovered research field (Carsrud & Brännback, 2010). More specifically there seems to be a gap in the literature about the motivation of older entrepreneurs (Weber & Schaper, 2004). READ MORE

  3. 2. The role of psychological distance in knowledge acquisition and absorptive capacity : A quantitative study investigating Nordic firms targeting the elderly population

    University essay from Umeå universitet/Företagsekonomi

    Author : Patrik Ljungberg; Tomi Paakkunainen; [2016]
    Keywords : Psychological distance; knowledge management; knowledge acquisition; absorptive capacity; relationship quality; elderly population; product development; innovation management; innovation development;

    Abstract : An aging population is becoming an increasingly growing global phenomenon, and 2050 is said to be a historical breaking point where 65+ will outnumber those between 0-5 years old. However, previous research has failed to provide sufficient explanations for consumer behavior for this particular segment, and a large incidence have been found to share the belief that technology fails to be adapted to meet their needs properly. READ MORE

  4. 3. CONQUERING A NEW CUSTOMER SEGMENT : INNOVATIVE MEDIA CONCEPT FOR THE PRE-LAUNCH COMMUNICATION OF THE NEW BMW 2 SERIES ACTIVE TOURER

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Gerald Heidemann; [2014]
    Keywords : ;

    Abstract : The BMW 2 Series Active Tourer is a brand new car concept for the company and will be launched in Sweden at the end of September 2014. It will compete in the compact MPV (Multi Purpose Vehicles) segment with established competitors like the Mercedes Benz BClass. READ MORE

  5. 4. A comparison between different participants' views on community property. Differences in risk assessment in comparisonto Office Buildings and Rental Housing Properties

    University essay from KTH/Fastigheter och byggande

    Author : Erika Laurén; Emilia Alexandrie Valo; [2014]
    Keywords : Elderly accommodations; risk assessment; Äldreboenden; riskbedömning;

    Abstract : The market for community properties is a relatively new market for private investors. Previously, local governments usually owned these properties. The demands for community properties from property companies and institutions have increased over the past 10 years and an increasing number of local governments are selling their properties. READ MORE

  6. 5. “The future is getting older so be prepared” : -

    University essay from Handelshögskolan vid Umeå universitet

    Author : Olga Beliavskaia; [2007]
    Keywords : shopping behaviour; older consumers; store atmosphere;

    Abstract : In what atmosphere do people feel welcomed and comfortable? What are their needs, preferences, expectations and how do these affect their shopping behaviour? The proportion of older persons in the population is constantly growing so in the new future there will be more and more older shoppers in the stores. This study has from a management perspective tried to find a suitable store design and atmosphere that would be appreciated by the older shoppers segment. READ MORE