Essays about: "electronic Word-of-Mouth eWOM"
Showing result 11 - 15 of 38 essays containing the words electronic Word-of-Mouth eWOM.
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11. The affect of eWOM on brand image and purchase intention : A study on the smartphone industry in Sweden
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Date: 3 June 2021 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Battha Mohammed Jargalsaikhan Erdenebulgan (93/06/10) (99/12/14) Title: The affect of eWOM on the brand image and purchase intention Tutor: David Freund Keywords: Electronic word of mouth (eWOM), word of mouth (WOM), brand image, smartphone Research question: Does eWOM affect a brand image? Purpose: The purpose of this research study is to determine eWOM affects on brand image concerning smartphone industries in Sweden Method: To fulfill the purpose of the research study used quantitative method. The quantitative method is used by applying questionnaires to collect the empirical data to answer the research question. READ MORE
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12. The Impact of Negative ewom on Brand Loyalty : A qualitative study in the context of social media
University essay from Umeå universitet/FöretagsekonomiAbstract : Social media is a modern commodity, almost half of the world's population are connected to it in some capacity. As a result of the accessibility and the reach social media have, many brands have also established their presence there. READ MORE
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13. eWOM COMPONENTS AND CONSUMER PURCHASE INTENTION : A Case Study of Millennials from Pakistan
University essay from Umeå universitet/FöretagsekonomiAbstract : Recent technological developments have changed the lifestyle of people around the world. The business sector is not an exception, and companies frequently adjust to such changes by investing in their online presence. READ MORE
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14. Managerial response to eWOM posted by consumers from different cultures : A case study of the hotel industry in northern Sweden
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Word of Mouth (WOM) is an ancient concept that has been around since the uprising of markets. However, due to the increased internet usage a new form of WOM has emerged called Electronic Word of Mouth (eWOM). The concept of eWOM takes form when consumers communicate with each other or a company online. READ MORE
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15. F*****g With Opinions: Understanding the Implications of Strongly Opinionated and Profane Electronic Word-of-Mouth on Film Demand
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The internet is a gateway to rest of the world. It allows people to express themselves in an unfiltered fashion and share opinions freely. In parallel, online film forums are becoming increasingly influential on film consumers. READ MORE