Essays about: "electronic Word-of-Mouth eWOM"

Showing result 26 - 30 of 38 essays containing the words electronic Word-of-Mouth eWOM.

  1. 26. Generation E-commerce : Motivation to write positive and negative online reviews

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Julia Arheden; Timmy Eliasson; Johan Alfredsson; [2016]
    Keywords : eWOM; Motivation; Online Reviews; Positive reviews; Negative reviews; Customer’s motivation; Motivation factors;

    Abstract : Abstract   Purpose: The purpose of this study is to further explore customer’s motivation to write online reviews by understanding what factors motivate customers to write positive and negative online reviews.   Problem: Because of the shift in technology and the introduction of the Internet the way we communicate, search for information and the way we purchase products have significantly changed. READ MORE

  3. 27. Ruled by Technology : What effect does eWOM have on purchase decisions when buying OTC pharmaceutical products?

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Irina Popkov; Ai Nono; [2016]
    Keywords : characteristics of eWOM; electronic word-of-mouth; eWOM; decision making; digital marketing; Facebook; non-prescription drugs; pharmaceutical industry; purchase intention; social media; social networking sites; SNS;

    Abstract : Technology changes many things in society, including the way we communicate. Companies use social media to connect with consumers and consumers use it to e.g. follow companies or share experiences with corporations and products (eWOM). READ MORE

  4. 28. Can you believe what you see? A qualitative study about the determinants affecting the perceived credibility of video eWOM

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Luca Luzzani; Mikel Gorostegui Obanoz; [2015]
    Keywords : Electronic word-of-mouth; Video eWOM; Video reviews; Credibility; YouTube; Social Sciences; Business and Economics;

    Abstract : Thesis Purpose: With the increasing popularity of social networks like YouTube, and the increasing accessibility of consumers to devices able to make and edit videos, video reviews are facing a remarkable growth. Hitherto, the research in eWOM has paid more attention to written reviews, leaving a notable gap of research in video eWOM. READ MORE

  5. 29. How to manage online review sites successfully : A service management perspective

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Malin Wennergren; Emma Dahlin; Martina Enebrand; [2015]
    Keywords : ;

    Abstract : Background: Due to new technologies, electronic word-of-mouth (eWOM) is becoming increasingly important, and has proven to have a significant impact in the decision-making process within the tourist industry. There is a large assortment of research focusing on why consumers voice their opinion online and engage in eWOM. READ MORE

  6. 30. The Anonymous Friend: Effects of eWOM Sources' Personal Identifying Information

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Carl Saidac; Magnus Wahlström; [2014]
    Keywords : eWOM; Online Reviews; Personal Identifying Information PII ; Source Disclosure; Video eWOM;

    Abstract : Thanks to technology development, the concept of word-of-mouth has been given a new meaning. Electronic word-of-mouth allows a single message from an unknown sender to be seen and interpreted by millions of people on the Internet. READ MORE