Essays about: "electronic branding"

Showing result 1 - 5 of 8 essays containing the words electronic branding.

  1. 1. Full Disclosure: Demystifying craftwork and (re-)enchanting craft consumption

    University essay from Göteborgs universitet/Graduate School

    Author : Brett Smith; [2023-07-03]
    Keywords : Demystification; Enchantment; Craftwork; Transparency; Music Production; Live Streaming;

    Abstract : This paper elucidates the relationship between demystification and enchantment in craftwork. Compared to mystification, demystification has received little attention in marketing research to understand how brands can foster transparency in a way that captivates and enchants consumers. READ MORE

  3. 2. China Influencer E-commerce Livestreaming Marketing Strategy Research

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Yimeng Ma; [2023]
    Keywords : e-commerce; netnography; influencers; followers; and online community;

    Abstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE

  4. 3. Correlations and similarities between Loot Boxes and Gambling

    University essay from Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)

    Author : Alexander Sandqvist; [2021]
    Keywords : Loot boxes; Gambling; Addiction;

    Abstract : Loot boxes are items in video games that contain a randomized reward. Some of them can be purchased with real-world money. In recent years loot boxes have become very common in almost all of the top games. Because of its similarities to gambling there have been thoughts on branding loot boxes as a form of gambling. READ MORE

  5. 4. Att marknadsföra en plats : fallstudie av tre livsmedelsproducerande företag på landsbygden

    University essay from SLU/Dept. of Economics

    Author : Oscar Friberg; Amelie Jönsson; [2018]
    Keywords : storytelling; word-of-mouth; platsmarknadsföring; marknadsmix; gårdsbutik; livsmedelsproduktion;

    Abstract : Svenskproducerade livsmedel har under senare år blivit allt mer eftertraktat. Ett behov av anpassning har därför uppkommit från produktionssidan, då producenter stått inför valet att expandera för att möta konsumenternas efterfrågan. READ MORE

  6. 5. Does electronic customer relationship management affect customer satisfaction and trust?

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Hoang Chau Lam; Qiuyun Li; [2017]
    Keywords : E-CRM; live chat system; e-service quality; customer satisfaction; trust;

    Abstract : Aim: This paper aims to explore and to understand how the E-CRM affects customer satisfaction and trust from customer perspectives in electronic commerce. Method: The research is an exploratory and qualitative study. READ MORE