Essays about: "electronic commerce case study"

Showing result 1 - 5 of 25 essays containing the words electronic commerce case study.

1. 1. The role of marketing to avoid product returns in online shopping : how marketers help online consumers to make better purchase decisions and thus avoid product returns

   University essay from SLU/Dept. of Economics

   Author : Mohamad Saad El Deen; [2023]
   Keywords : E-commerce; high products return; digital marketing; consumer decision journey; avoid products returns;

   Abstract : The increasing alarm about global climate change and the related consequences on the planet and humankind has raised the voices to adopt sustainability within organisations and businesses. The wide spread of the internet and smart devices allowed many consumers to buy their needs through smart devices without the need to travel to physical stores. READ MORE

3. 2. Identification and implementation of sustainability indicators in e-commerce for electronic goods: a Swedish case study

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Jasmin Ella Masic; [2022]
   Keywords : Electronic goods; E-commerce; Sustainability; Indicators; Consumer Behaviour; Social sustainability; Environmental sustainability; Sustainable development; circularity;

   Abstract : When looking at shopping online there is a large amount of waste and mass consumption associated with it, therefore the topic of sustainability within e-commerce is a rising. There is research within shopping more sustainably for fashion and beauty, however there is a gap in the market when looking at the electronic goods sector. READ MORE

4. 3. Value co-creation in a digital world : A case study on a Swedish online retailer implementing value co-creation

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Tim de Verdier Below; Florian Istrefi; Arvid Karlefors; [2020]
   Keywords : value creation; value co-creation; relationship marketing; marketing; mobile commerce; electronic commerce; social commerce.;

   Abstract : Background: In the past, the majority of products were sold in the retail industry through physical stores, making it possible for customers to interact and be personal with the retailers. The development of technology has made retailers move their operations to an online environment. READ MORE

5. 4. Key drivers to start an e-commerce in B2B companies : Two case studies in the plastic industry

   University essay from Karlstads universitet

   Author : Somayeh Jamshidi; [2018]
   Keywords : Financial drivers; financial incentives; B2B companies; e-commerce; e-business; motivations; customers; benefit;

   Abstract : Background: Internet, as everybody knows, has a lot of advantages and possibilities. One of these possibilities for companies is changing their business to electronic commerce (e-commerce). Almost all companies might need this type of business to sustain in future and compete with others. READ MORE

6. 5. Cross-Channel Integration Towards Omnichannel Retailing: A Dynamic Capabilities Approach : A case study on IKEA

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Filip Höcker; Carl-Oscar Sturén; Jacob Troedsson; [2018]
   Keywords : Cross-channel integration; Omnichannel; Dynamic capabilities; Electronic commerce; Capability Development; Customer Touchpoint;

   Abstract : The rapidly changing consumer behaviour and the increasing demand of convenience has put pressure on corporations to utilise their various capabilities more dynamically. As a result, operating through channels that are not synergised is no longer as effective as it used to be, and businesses are struggling with combining their existing channels with the market development. READ MORE