Essays about: "electronic media"
Showing result 6 - 10 of 104 essays containing the words electronic media.
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6. TikTok Made Me Buy It : Influencer Marketing on TikTok: What Affects Swedish Consumers' Purchase Intentions?
University essay from Jönköping UniversityAbstract : This study investigates the impact of trustworthiness, perceived expertise, and parasocial relationships on Swedish consumers' purchase intentions on TikTok, focusing on influencer marketing. The problem addressed in this study is the lack of understanding of consumer behavior on TikTok in the context of influencer marketing. READ MORE
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7. Power dynamics and order formation in mobile MOBA games : a Foucauldian analysis of "Honor of Kings"
University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medierAbstract : Video games can be seen as a media that immerses players. The formation of a good game order is an important guarantee for players to engage in electronic games. This paper selects the most popular mobile MOBA game in China, "Honor of Kings," as the research object to analyze the formation process of the game order. READ MORE
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8. The Impact of Instagram Influencers on Consumer Purchasing Intention
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: (05/01/22) Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Las Amin, Saad Husseino, Nour Kellawi Title: The Impact of Instagram Influencers on Consumer Purchasing Intention Supervisor: Noushan Memar Keywords: Influencers, Online purchasing intention, Instagram, Online influencer marketing, Trust, eWOM, Generation Z Research question: What are the impacts of Instagram influencers on online consumer purchasing intentions? Purpose: The primary purpose of this research is to investigate how social media influencers, otherwise dubbed as “Instagrammers,” particularly impact the online purchasing intentions of buyers and understand the role of Instagram influencers in the different online purchasing trends in organizations that rely on these individuals for their marketing activities in e-commerce. Method: Qualitative research using focus group method for data collection and analysis. READ MORE
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9. The mediating impact of monetary incentives : A study on consumers’ willingness to recycle sWEEE
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : E-waste is a growing problem across the world. With a higher living standard comes an increase in electronic product usage and subsequently discarding, which leads to negative environmental and human impact when discarded incorrectly. This improper discarding of E-waste is most prevalent in the small equipment category. READ MORE
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10. Esports Fans as Players and Their Motivations to Spectate Esports : Case of League of Legends
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : Esports, also known as electronic sports, is constantly growing in popularity, with top competitions attracting audiences comparable to traditional sports events. Prior research has focused on comparing esports with traditional sports. READ MORE