Essays about: "electronic word of mouth"

Showing result 16 - 20 of 76 essays containing the words electronic word of mouth.

1. 16. The Influence of e-WOM through SNS on Brand Perception and Consumer Purchase Intention: Study on Bangladeshi consumers.

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Pronab Swarup Podder; Kaniz Sawda Tanjee; [2021]
   Keywords : Electronic Word of Mouth; Social Networking Sites; Brand Perception; Trustworthiness; and Consumer purchase intention of Smartphone or gadget.;

   Abstract : Aim: The aim of the study is to investigate the influence e-WOM through social network sites has on consumers focusing on brand perception and purchase intention.  Methodology: A qualitative study was applied with the semi-structured online interview conducted with nine respondents across Bangladesh. READ MORE

3. 17. THE INFLUENCE OF ONLINE COMMUNITIES, eWOM & UGC - A NON-PROFESSIONAL INVESTOR PERSPECTIVE

   University essay from Umeå universitet/Företagsekonomi

   Author : Linn Regfeldt; Isabelle Pallin; [2021]
   Keywords : Online communities; eWOM; UGC; behavioural finance;

   Abstract : During 2020, online brokers experienced an increase in people who began to invest their money on the stock market. This, because covid-19 made people realize that they needed an economic buffer in difficult times. Moreover, the stock market declined in the beginning of 2020 due to the pandemic which made people see the chance to make profits. READ MORE

4. 18. The affect of eWOM on brand image and purchase intention : A study on the smartphone industry in Sweden

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Erdenebulgan Jargalsaikhan; Mohammed Battha; [2021]
   Keywords : Electronic word of mouth eWOM ; word of mouth WOM ; brand image; smartphone;

   Abstract : Date: 3 June 2021 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Battha Mohammed Jargalsaikhan Erdenebulgan                     (93/06/10)               (99/12/14) Title: The affect of eWOM on the brand image and purchase intention Tutor: David Freund Keywords: Electronic word of mouth (eWOM), word of mouth (WOM), brand image, smartphone Research question: Does eWOM affect a brand image? Purpose: The purpose of this research study is to determine eWOM affects on brand image concerning smartphone industries in Sweden Method: To fulfill the purpose of the research study used quantitative method. The quantitative method is used by applying questionnaires to collect the empirical data to answer the research question. READ MORE

5. 19. The Impact of Negative ewom on Brand Loyalty : A qualitative study in the context of social media

   University essay from Umeå universitet/Företagsekonomi

   Author : Therese Melander; Filip Dyrelöv; [2021]
   Keywords : ;

   Abstract : Social media is a modern commodity, almost half of the world's population are connected to it in some capacity. As a result of the accessibility and the reach social media have, many brands have also established their presence there. READ MORE

6. 20. Influencer marketing and its effectiveness on consumers’ attitudes and purchase intention

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Erica Wärme; Louise Olsson; [2020]
   Keywords : Influencer marketing; Online advertising; Attitudes; Influencers; Electronic word-of-mouth; Social media; Purchase intention;

   Abstract : Social media is nowadays one of the best ways to reach new potential customers. Social media platforms allow influencers to promote brands and reach even more customers. These new platforms are relatively untested as regards its effectiveness. READ MORE