Essays about: "electronic word of mouth"

Showing result 16 - 20 of 52 essays containing the words electronic word of mouth.

  1. 16. The Influence of Reviewers on Millennial Consumers

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Emma Svantesdotter; Hoa Mai Tran; Ana Guerra; [2017]
    Keywords : millennials; electronic word-of-mouth;

    Abstract : Background: The digital world of today alters the way consumers search, communicate, and perceive information significantly. Specifically, the traditional word-of-mouth, which refers to the exchange of information between consumers about products and brand, has become digitalized. READ MORE

  2. 17. The relation between dissatisfied customers and the motivation to engage in negative eWOM on a service organizations social community

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Josephine Bennegren; Fredrik Hagelqvist; [2017]
    Keywords : ;

    Abstract : Engagement in social communities online have in the recent years showed a great globalpopularity. Both private people and organizations are using online social communities toposition themselves, taking place on different social media platforms. READ MORE

  3. 18. Truth or Dare? : An exploration of Opinion Spam’s affect on dimensions of Brand Trust

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Eric Collinder; Oskar Södergren; [2017]
    Keywords : Opinion Spam; Brand Trust; Consumer Satisfaction; Electronic Commerce; Electronic Word of Mouth eWOM ;

    Abstract : Consumer generated product reviews is a tool growing in popularity among e-retailers. On account of its many benefits and as the internet is continuously taking over as a market place this may come as no surprise. READ MORE

  4. 19. #wheretoeat : The impact of electronic word-of-mouth in social network media on millennials’ purchase intention in the restaurant setting

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Vendela Tersén; Katharina Wecken; [2017]
    Keywords : customer-to-customer interaction; electronic word-of-mouth; millennials; purchase intention; restaurants; social network media; word-of-mouth.;

    Abstract : Social media has been growing constantly during the past years and social networking is one of the most popular online activities. This development has changed how individuals communicate with each other as it enabled valuable improvements for electronic word-of-mouth. READ MORE

  5. 20. Does electronic customer relationship management affect customer satisfaction and trust?

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Hoang Chau Lam; Qiuyun Li; [2017]
    Keywords : E-CRM; live chat system; e-service quality; customer satisfaction; trust;

    Abstract : Aim: This paper aims to explore and to understand how the E-CRM affects customer satisfaction and trust from customer perspectives in electronic commerce. Method: The research is an exploratory and qualitative study. READ MORE