Essays about: "electronic word of mouth"

Showing result 26 - 30 of 76 essays containing the words electronic word of mouth.

  1. 26. Rural tourism in Vietnam : Value co-creation possibilities within rural tourism

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Kim Nguyen Hoang; Amanda Weichbrodt; [2019]
    Keywords : Experience economies; value co-creation; tourism; service ecosystem; electronic word of mouth; organisational structure; organisational culture; organisational commitment; value-based leadership;

    Abstract : Background: Customers’ easy access to information and communications technology has increased the pressure for firms to deliver good experiences within tourism. This is due to that customers can now easily compare tourism services between different firms online. READ MORE

  3. 27. Marknadsföring av köttlådor : en fallstudie av tre lantbruksföretag

    University essay from SLU/Dept. of Economics

    Author : Olle Andersson; Vilhelm Linde; [2019]
    Keywords : inbound marketing; word-of-mouth; köttlådor; närproducerat; digitalisering; sociala medier; marketing channels;

    Abstract : Marknadsföring innebär att hitta sätt att nå ut till marknaden med en produkt eller en tjänst. Innovativa lösningar är ofta effektivt för att nå ut till konsumenter och traditionella kanaler såsom tidningar, radio eller tv används ofta. READ MORE

  4. 28. Social Network Sites and Tourism : A millennial perspective

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Amanda Henriksson; Lina Engström; [2019]
    Keywords : Social Network Sites; Tourism; Millennials; electronic Word of Mouth; Travel; Facebook; Instagram; Twitter; YouTube; Interact;

    Abstract : Social Network Sites have rapidly become intertwined with people’s core habits of daily life, and are often subliminal inputs during decision making processes when it comes to the area of Tourism. With this rapid shift in consumer opportunities, both in availability and exposure to information, people are faced with the challenge of accurately assessing current trends in order to best predict future outcomes for businesses and consumers alike. READ MORE

  5. 29. Effect of eWOM on consumers purchasing decision making process

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Mohamad Alkhalil; [2019]
    Keywords : ;

    Abstract : People in the past were trying to get information through libraries, magazines or marketing agencies that were created specifically to attract consumers. In the age of the Internet people have been able to communicate with each other around the world after it was one-way communication in the pre-Internet age. READ MORE

  6. 30. Online Communication and Brand Attitudes : A Millennial Perspective

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Linnea Vaara; Sabina Zahiraldinni; [2019]
    Keywords : electronic word-of-mouth; positive electronic world-of-mouth; negative electronic word-of-mouth; brand attitude; millennials; social network sites;

    Abstract : This study’s purpose was to provide a deeper understanding regarding how millennials’ attitudes towards brands are influenced by online communication. With the aim of fulfilling the purpose of the study, two research questions of descriptive and explorative kind were stated; “How can the factors that influence millennials’ use of electronic word-of-mouth be described?” as well as “How does electronic word-of-mouth influence millennials’ brand attitude?”. READ MORE