Essays about: "electronic-commerce"

Showing result 1 - 5 of 68 essays containing the word electronic-commerce.

1. 1. Can I count on online reviews? : A qualitative study on customers’ trust of electronic word-of-mouth through online reviews on fast-fashion websites among millennials in France.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Nofriyani Eka Deboris S; Meggane Pech; [2023]
   Keywords : Online reviews; electronic word-of-mouth eWOM ; trust; information asymmetry; fast fashion; and millennials.;

   Abstract : This thesis is situated in the research field of electronic commerce, specifically the aspect of fast fashion brands. This has drawn consumer interest because they find struggles when shopping for clothes online due to their inability to try the product before purchasing from sellers, which tends to result in information asymmetry. READ MORE

3. 2. Shoppin’ in the Rain : An Evaluation of the Usefulness of Weather-Based Features for an ML Ranking Model in the Setting of Children’s Clothing Online Retailing

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Isac Lorentz; [2023]
   Keywords : Statistical analysis; regression analysis; recommender systems; ensemble learning; electronic commerce; LightGBM; learning to rank; feature selection; weather-based features; fashion; Statistisk analys; regressionsanalys; rekommendationssystem; ensemble-inlärning; näthandel; LightGBM; learning to rank; variabelselektion; väderbaserade variabler; mode;

   Abstract : Online shopping offers numerous benefits, but large product catalogs make it difficult for shoppers to understand the existence and characteristics of every item for sale. To simplify the decision-making process, online retailers use ranking models to recommend products relevant to each individual user. READ MORE

4. 3. Designing an Online Store That Appeals to University Students Based on Navigability and Design

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Agnes Hill; Alexander Beer; August Ulin; Axel Skördeman; Filip Marquardt; Jacob Persson; Niklas Knagenhielm-Karlsson; Oscar Eriksson; [2023]
   Keywords : Design; User studies; Electronic commerce; Internet; Students;

   Abstract : In Linköping, 85% of university students require a costume at least twice a year, but there is no easy, sustainable way for them to acquire one. This project aims to address that need by creating an online store in the form of a web application that provides a platform for students to buy and sell second-hand costumes. READ MORE

5. 4. Development of a data-driven marketing strategy for an online pharmacy

   University essay from Högskolan Dalarna/Institutionen för information och teknik

   Author : Gelaye Worku Holmér; Ishara H. Gamage; [2022]
   Keywords : Online pharmacies; data-driven marketing strategies; market basket analysis; exploratory analysis; Apriori algorithm;

   Abstract : The term electronic commerce (e-commerce) refers to a business model that allows companies and individuals to buy and sell goods and services over the internet. The focus of this thesis is on online pharmacies, a segment of the ecommerce market. READ MORE

6. 5. Maximizing Recommendation System Accuracy In E-Commerce for Clothing And Accessories for Children

   University essay from KTH/Matematik (Avd.)

   Author : Niklas Renström; [2022]
   Keywords : Recommendation System; Session Based; E-Commerce; Clothes; Children s Fashion; Machine Learning; RNN; LSTM; GRU; STAMP; Rekommendationssystem; Sessionsbaserad; E-handel; Kläder; Barnmode; Maskininlärning; Återkopplande Neurala Nätverk;

   Abstract : The industry of electronic commerce (e-commerce) constitutes a great part of the yearly retail consumption in Sweden. Looking at recent years, it has been seen that a rapidly growing sector within the mentioned field is the clothing industry for clothes and accessories for children and newborns. READ MORE