Essays about: "eleni miliou"

Found 1 essay containing the words eleni miliou.

  1. 1. Standing in the Way of Control - A Study on the Creation of Markets by Entrepreneurs

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Eleni Miliou; [2011]
    Keywords : entrepreneurship; market-making; serendipity; innovation; market creation;

    Abstract : Entrepreneurship presents itself as a viable solution to current financial turbulences, as it has the power to create not only companies and thus jobs but also markets within economies that suffer (Read and Sarasvathy 2005; Sarasvathy 2001; Santos 2004). Despite the acknowledgement of this fact, there is little academic research into how exactly entrepreneurs create those markets, which leaves a gap in research and in our knowledge about this phenomenon. READ MORE