Essays about: "eliciting customer"

Found 4 essays containing the words eliciting customer.

  1. 1. Data-Driven Requirements Engineering in Agile Software Development - An Approach for Eliciting Requirements from Digital Sources in Organizations using Scrum Methodology

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Stylianos Georgiadis; [2023]
    Keywords : Requirement Engineering; Data-Driven Requirements Engineering; Agile Software Development; Scrum Methodology; Scrum Master; Product Owner; Development Team; User Stories; Design Science Research;

    Abstract : Nowadays, the business world is characterized by complexity since market and customer requirements are changing rapidly. Based on this assumption, providers are facing the challenge of delivering software products in shorter terms while these products remain innovative. READ MORE

  3. 2. Locked in or true love: Branding among banks : A qualitative study of technologies, brand equity, switching barriers, choice criteria and future strategies in the context of retail banking

    University essay from Umeå universitet/Företagsekonomi

    Author : David Abrahamsson; [2014]
    Keywords : brand equity; retail bank; customers; students; branding in financial services; switching barriers; choice criteria; varumärkeskapital; kunder; studenter; varumärkesbyggande i den finansiella sektorn; bytesbarriärer; beslutskriterier;

    Abstract : Purpose – The purpose of this paper is to increase the knowledge about technology based services affection of the ability of retail banks to build customer based brand equity among students. Design/methodology/approach – A conceptual model has been developed from theories regarding customer based brand equity, switching barriers and choice criteria. READ MORE

  4. 3. Analytics for Software Product Planning

    University essay from Blekinge Tekniska Högskola/Sektionen för datavetenskap och kommunikation

    Author : Shishir Kumar Saha; Mirza Mohymen; [2013]
    Keywords : Software product planning; SaaS; Analytics; Feature usage; Page-based analytics; Feature-based analytics.;

    Abstract : Context. Software product planning involves product lifecycle management, roadmapping, release planning and requirements engineering. Requirements are collected and used together with criteria to define short-term plans, release plans and long-term plans, roadmaps. READ MORE

  5. 4. Reference tool for perceived quality - within the Sony Ericsson Product Business Unit Accessories Organization

    University essay from Lunds universitet/Förpackningslogistik

    Author : Jakob Frey-Skött; [2007]
    Keywords : Attractive quality; ; concept development; ; focus group; ; in-depth interview; ; Kano; ; open metric; ; perceived quality; ; product development; ; product quality; ; quality requirements; ; Sony Ericsson; ; user needs; ; Voice Of the Customer.; Technological sciences; Teknik; Technology and Engineering;

    Abstract : Title Reference tool for perceived quality ? within the Sony Ericsson Product Business Unit Accessories Organization. Author Jakob Frey-Skött Supervisors Annika Olsson, Department of Design Sciences, Division of Packaging Logistics, Lund Institute of Technology, Lund University. READ MORE