Essays about: "email advertising"

Showing result 1 - 5 of 12 essays containing the words email advertising.

  1. 1. A FUTURE WITHOUT THIRD-PARTY COOKIES A study of how Swedish small and medium-sized marketing agencies are affected by the loss of third-party cookies and how potential change strategies are communicated.

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Johanna Elmér; Johanna Nilsson; [2023-02-01]
    Keywords : Digital communication; user integrity; personalized advertising; third-party cookies; organizational change strategies;

    Abstract : For years, digital communicators have taken advantage of the phenomena of third-party cookies to help understand online user behavior in order to produce personalized advertising. The increased discussion of user integrity has led to new privacy regulations and the largest web browsers have therefore banned third-party cookies or plan to remove them in the near future. READ MORE

  3. 2. Working from home: adaption, challenges, and recommended practice on a crises : a qualitative study in Bangladesh

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mahbubul hasan Rony; [2020]
    Keywords : Work from home; Advertising agency;

    Abstract : Bangladesh is the world's seven most populous country and its population with the average of 1000 people per square kilometer throughout the country. More than anything the country is facing unprecedented challenges due to Covid-19 pandemic. READ MORE

  4. 3. Native advertising : from a consumer perspective

    University essay from Högskolan i Halmstad

    Author : Elin Lindmark; Elin Millberg; [2018]
    Keywords : Native advertising; Online advertising; Credibility; Consumer perception;

    Abstract : Research questions:How do consumers perceive native advertising compared to other online advertising? How does the media channel affect native advertisements?How do consumers receive native advertising? Purpose:The purpose of this study is to examine native advertising from a consumer perspective. A research will be done about how consumers perceive native advertising compared to other online advertising, how the media channel affects native advertisements and how consumers receive native advertising. READ MORE

  5. 4. You’ve got email! A study about attitudes toward email advertising, based on the components cognition, affection and behavior

    University essay from Malmö högskola/Fakulteten för teknik och samhälle (TS)

    Author : Sandra Amin; Amanda Bengtsson; [2017]
    Keywords : attitudes; email advertising; cognition; affection; behavior; swedish consumers; organizations; generations; Prensky;

    Abstract : Sending email is a very common activity among Swedish consumers nowadays. Email advertising has become a big part of the email usage - both permission-based and unwanted. READ MORE

  6. 5. High-Dimensional Classification Models with Applications to Email Targeting

    University essay from KTH/Matematisk statistik

    Author : Anders Pettersson; [2015]
    Keywords : Statistical learning; logistic regression; random forest classifier; customer relationship management; customer targeting.; Statistisk inlärning; logistisk regression; random forest klassificerare; kundrelationshantering; kundinriktning.;

    Abstract : Email communication is valuable for any modern company, since it offers an easy mean for spreading important information or advertising new products, features or offers and much more. To be able to identify which customers that would be interested in certain information would make it possible to significantly improve a company's email communication and as such avoiding that customers start ignoring messages and creating unnecessary badwill. READ MORE