Essays about: "emerging market entry strategy"

Showing result 1 - 5 of 20 essays containing the words emerging market entry strategy.

  1. 1. Motivations, Barriers and Collaborative Strategies at Entry on the Swedish Alternative Protein Market : A Resource Based Perspective

    University essay from Uppsala universitet/Industriell teknik

    Author : Kilian Nyssen; Buğra Kar; [2021]
    Keywords : resource-based view; market entry; entry motivations; entry strategies; stakeholder collaboration; alternative proteins;

    Abstract : The necessity of sustainable transitions has become more and more acknowledged in recent years. From these changes, specific markets have recently been emerging which are closely tied to sustainable development. READ MORE

  2. 2. "The Jungle Telegraph" : A qualitative case study about the challenges for Swedish B2B Small and Medium-size Enterprises when entering the Sub-Saharan market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Levent Bekir; Nicolas Numhauser; Rawa Abbas; [2021]
    Keywords : Sub-Saharan Africa; SME; institutional framework; entry mode; internationalization strategy; network;

    Abstract : As developed markets have become saturated to a greater extent, companies have instead targeted emerging economies. In recent years, a substantial number of companies have recognized the opportunities in the Sub-Saharan market, which has led to an increasing number of foreign firms entering this market. READ MORE

  3. 3. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    University essay from Göteborgs universitet/Graduate School

    Author : Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Keywords : SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Abstract : As the world has become more integrated with governments lowering trade barriers, regulations and with advancement in technologies, the internationalization of SMEs have been seen to rise. Through internationalization, SMEs are able enhance their capabilities, competencies, expand their customer base, increase their production capacity, profit and growth. READ MORE

  4. 4. Foreign market entry strategies : Evidence from a developed and an emerging market

    University essay from Södertörns högskola/Företagsekonomi; Södertörns högskola/Företagsekonomi

    Author : Sako Bandick; Fabakary Sanneh; [2018]
    Keywords : Internationalization; internationalization strategies; entry strategies; institutions; formal institutions; informal institutions; network; trust.; Internationalisering; internationaliseringsstrategier; etablering; etableringsstrategier; institutioner; formella institutioner; informella institutioner; nätverk; tillit; förtroende.;

    Abstract : Background - The positive impacts of globalization have been widely discussed, whereas many researchers argue that national borders are of less importance. However, as national borders are argued to be of less importance, some researchers miss to point out that the institutional differences remain and they are challenging to change. READ MORE

  5. 5. Entering the Chinese Market: Implications for foreign micro E-businesses

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Radu Ioniță; Qiaoqun Pan; [2018]
    Keywords : Entry mode; Entry strategy; China; E-business; Micro firms; SMEs; firm resources; institutional context.;

    Abstract : Abstract   Purpose: The purpose of this thesis is to show how the firm-specific resources interact with the institutional context of an emerging country in the case of E-business micro firms. This is done by identifying the factors and investigating the outcomes of those factors which give these firms economic performance from the perspective of the entry, as well as growth. READ MORE