Essays about: "emma håkansson"

Found 5 essays containing the words emma håkansson.

  1. 1. Why is a spectator’s eye caught? : A qualitative study exploring Sponsorship Communication in an Entertainment Event context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Agnes Håkansson; Emma Bengtsson; Karlsson Lina; [2020]
    Keywords : Sponsorship; communication; event marketing; entertainment event; sponsorship communication at entertainment events; viewer’s perspective;

    Abstract : Background: Sponsorships are a way for brands to communicate with their observers at entertainment events. Sponsorship cues, event context, and consumer/sponsor relationships are important to be aware of in order to create impacting sponsorship communication. READ MORE

  3. 2. Co-opting Feminism: How brands hijack social movements - A comparative study of the illustrative cases 'Redfit' & 'Ladylike'

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebecka Lindholm; Emma Håkansson; [2017]
    Keywords : Feminism; Social movement; Co-opt; Cultural branding; RedFit; Ladylike.; Business and Economics;

    Abstract : Purpose: The purpose and aim with this research was to understand how brands successfully can co-opt a social movement; specifically feminism, as part of their brand building-strategies. The phenomenon was explored by comparing one successful case, Libresse’s ‘RedFit’ campaign, with a relatively the less successful case; that is, H&M’s ‘Ladylike’ campaign. READ MORE

  4. 3. When Has Media Even Given a Golden Star to an Auditor? - A Content Analysis of the Portrayal of Auditors in Media in Sweden

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emma Håkansson; Caroline Carlander; [2016]
    Keywords : auditor; audit profession; media; stereotypes; reputation; power; Business and Economics;

    Abstract : The study contains both an empirical and theoretical purpose. The aim is to analyze and explain the current portrayal of auditors by Swedish media, and if and when this portrayal is made in a positive way. READ MORE

  5. 4. Tillgången på födoresurser för pollinerande insekter i det skånska odlingslandskapet

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Emma Håkansson; [2016]
    Keywords : biologisk mångfald; pollinering; skånskt jordbruk; biväxter; pollinerande insekter;

    Abstract : En litteratursökning har genomförts i syfte att kartlägga vilka födoresurser de pollinerande insekterna har att tillgå i det skånska odlingslandskapet. För att kunna ta reda på det beskrivs de grödor som odlas i Skåne och behöver eller gynnas av insektspollinering. READ MORE

  6. 5. Earnings Management in Private Swedish Companies -A Study of the Contributing Factors

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Jessica Axenbrant; Emma Håkansson; [2015-06-23]
    Keywords : Earnings management; private vs public companies; creative accounting; Big Four audit firm; debt to equity ratio; industry; earnings distribution;

    Abstract : Background and problem: Due to a large number of accounting scandals the academic term earnings management has become more known to the world in recent years, which has lead to an increased demand for further research on this subject. The research questions of this thesis are the following; To what extent do private limited companies in Sweden manage their earnings? How do the following factors affect the existence of earnings management in private limited Swedish companies; industry, debt to equity ratio and choice of audit firm? Purpose: To inform the reader on the existence of earnings management in private limited companies in Sweden and what can affect its existence by analyzing more than 45 000 observations through a population study. READ MORE