Essays about: "emma myresten"

Found 1 essay containing the words emma myresten.

  1. 1. Theory of Reasoned Action and the role of external factors in organic food purchase

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Emma Myresten; Mikaela Setterhall; [2015]
    Keywords : Theory of reasoned action; Service-dominant S-D logic; Value co-creation; Service ecosystem; External factors; Consumer behavior; Purchasing intention; Organic food; Fast Moving Consumer Goods FMCG ;

    Abstract : This study examines a current phenomenon and behavioural shift amongst consumers’, namely the accelerating growth of organic food sales in Sweden. By combining the Theory of Reasoned Action (TRA), with the logic of value co-creation, an appropriate research tool has been developed stemmed from two related sub-studies. READ MORE