Essays about: "emotion"

Showing result 16 - 20 of 491 essays containing the word emotion.

  1. 16. The Use Of Colors In Social Media Advertisements : An exploratory study about consumers’ mental response

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Rebecca Nilsson; Lina Krondahl; [2023]
    Keywords : Color; Marketing communication; Mental response; Cognition; Emotion; Perception; Red; Blue; Yellow; Instagram; Social media advertisement;

    Abstract : The purpose of this study is to explore how the use of primary colors in social media advertisements influences consumers’ mental response, which was done by analyzing how consumers responded to the primary colors through cognition, emotion and perception in social media advertising posts. The theoretical framework was built on the concepts of primary colors (e. READ MORE

  2. 17. Regulating emotions in times of crisis - A qualitative study of healthcare managers' interpersonal emotion regulation in the Swedish intensive care during the COVID-19 pandemic

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Arvid Nygård; Harry Wink; [2023]
    Keywords : Emotion Regulation; Interpersonal Emotion Regulation; Crisis Leadership; Crisis; Healthcare;

    Abstract : Crises pose challenges for organisations, generating heavy emotional tolls on employees and other organisational stakeholders. Within these contexts, leaders shoulder a crucial responsibility in regulating negative emotions to ensure organisational survival and success. However, scholars have devoted limited attention to this area of research. READ MORE

  3. 18. The Battle of Words. Uncovering the Narratives of the Conflict in Ukraine

    University essay from Lunds universitet/Sociologiska institutionen; Lunds universitet/Sociologi

    Author : Anneli Perijäinen; [2023]
    Keywords : narrative criminology; presidential speech; conflict; war; emotion; threat; Social Sciences;

    Abstract : What if the true battleground lies not in the physical confrontations but in the complex realm of narratives? This study explores the use of narratives employed by Vladimir Putin and Volodymyr Zelenskyy while shedding light on their techniques and the construction of competing narratives in the context of the conflict in Ukraine. Drawing on narrative theory and Philip Smith's narrative genres, the study aims to examine the leaders’ competing understandings and their use of emotions and notions of threat in relation to the Ukrainian conflict. READ MORE

  4. 19. The development of an acoustic insulation solution using mushroom mycelium as an alternative to synthetic foams

    University essay from Jönköping University/JTH, Industridesign

    Author : Adrián Brito Guerrero de Escalante; [2023]
    Keywords : mycelium composites; design thinking; design for emotion; sustainability; acoustic insulation; fungi; mushrooms.;

    Abstract : In the past decades, humanity is facing the consequences of the irresponsible production of plastics and the expansion of industries such as industrial agriculture, Therefore, the development of new sustainable alternative materials has become increasingly popular as a science field. That is the case of mycelium composites, a biodegradable material made out of agricultural and the thread-like roots of mushrooms called mycelium. READ MORE

  5. 20. Human-Like Chatbot : A quantitative study of the emotional response toward human-to-machine interaction

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Anastasiia Jönsson; Clara Nordberg; [2023]
    Keywords : Digital Marketing; Chatbot; Emotion; Empathy; Humanlike; Human-to-machine interaction; ChatGPT;

    Abstract : Problem formulation: The problem that the thesis research relates to is the limitations of artificially intelligent chatbots as interlocutors. The emotional component of communication plays an essential role in the customer experience, but many users have a negative attitude toward chatbots due to their lack of humanity and empathy. READ MORE