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Showing result 1 - 5 of 25 essays matching the above criteria.

  1. 1. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Francesca Scriboni; Yasmine Ferchichi; [2023]
    Keywords : Parasocial Relationships; Fan-artist Engagement; Personal Branding; Content Creation; Consumer Attitudes; Fan Support; Fan Investments; Consumer Archetypes; Music Industry; K-pop Industry; Business and Economics;

    Abstract : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. READ MORE

  3. 2. Nairobi on Board: Skateboarders' Sensory Experiences of Community, Body, and Space

    University essay from Lunds universitet/Socialantropologi

    Author : Emmi Zittel; [2023]
    Keywords : social anthropology; skateboarding; Kenya; collective effervescence; ritual performance; Social Sciences;

    Abstract : In this paper, I argue skateboarding to be a ritualizing performance that acts as a catalyst for transformative energies and heightened emotional states. Aided by the sensory experience of riding a board, powerful feelings of connectedness and unity arise amongst those who practice skateboarding, so intense that they transgress day-to-day social boundaries and temporarily overcome the socioeconomic segregation of ordinary urban life. READ MORE

  4. 3. Utvecklande lek : att gestalta lekmiljöer som främjar barns utveckling

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Petra Niskanen; [2022]
    Keywords : landskapsarkitektur; gestaltning; lekpark; lekmiljö; lekplats; lek; barns utveckling;

    Abstract : Många lekmiljöer som byggs idag är väldigt lika varandra och har därför samma problematik. De är för öppna, de har för stort fokus på redskap och de prioriterar att främja motorisk utveckling på bekostnad av barnens möjlighet till kognitiv och emotionell utveckling (Beckman, Paget & Spiegal 2018:4-5). READ MORE

  5. 4. Is Emotional Diversity, and The Difference Between Actual and Ideal Affect a Predictor of Satisfaction with Life and Symptoms of Depression in Sweden and Denmark?

    University essay from Lunds universitet/Institutionen för psykologi

    Author : Per Arne Mikael Grundström; Yodana Thorsdal Santiago; [2022]
    Keywords : Actual affect; ideal affect; emotional diversity; positive affect; negative affect; satisfaction with life; symptoms of depression; Social Sciences;

    Abstract : According to traditional research in subjective well-being, the more pleasant emotions we experience, the more satisfied with life we are. But according to newer research, our physical and mental health, including satisfaction with life, also depends on the emotional diversity between the positive and negative emotions we experience, and the difference between the emotions we desire and those we actually experience. READ MORE

  6. 5. Navigating Neurodiversity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nora Corinna Scheidler; Madeleine Sällström; [2022]
    Keywords : Neurodiversity; Diversity; Inclusion; Management; Diversity Management; Engagement; Business and Economics;

    Abstract : In the last few decades, the neurodiversity movement has fought for the wider acceptance and destigmatization of previously pathologized neurological conditions, such as autism, attention deficit hyperactivity disorder, dyspraxia, dyslexia, dyscalculia, and Tourette syndrome. Increased recognition of the unique skills possessed by neurodivergent individuals, combined with the pressure to take on social responsibility, has increased organizations' desire to hire neurodivergent employees. READ MORE