Essays about: "emotions marketing"
Showing result 11 - 15 of 72 essays containing the words emotions marketing.
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11. Positive Marketing of Mental Health Services : A Study on Positive Marketing´s Effect on the General Appeal of Seeking Mental Health Help
University essay from Umeå universitet/FöretagsekonomiAbstract : Undiagnosed mental illnesses/disorders are a huge worldwide problem, that affect both society and individuals on an economic, social and medical level. The high amount of people with undiagnosed mental illnesses/disorders may originate from various sources, but it usually stems from the general stigma surrounding the mental illness/disorder phenomenon. READ MORE
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12. Mending the end-goal paradox of social and commercial marketing
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Mending the end-goal paradox of social and commercial marketing - An explorative case study of brands’ emotional communication influence on consumers’ behavioural attitudes Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master level Authors: Klara Käll & Núria Budesca Alameda Supervisor: Annette Cerne Keywords: Social Marketing; Emotional Communication; Behaviour; Attitudes; Brand Community; Storytelling; Norms; Aim’n; Platanomelón; Sweden; Spain Purpose: The purpose of this study is to investigate consumers' attitudes toward social marketing behaviours communicated by brands with regards to emotions. Methodology: This research was carried out with the research philosophies of relativism for ontology and social constructionism for epistemology. READ MORE
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13. The role of Cryptocurrency in shaping customer loyalty
University essay from Umeå universitet/FöretagsekonomiAbstract : An emerging body of research has focused on cryptocurrencies and loyalty programs; nevertheless, there is still a significant knowledge void and potential for more investigation into this field and the relation between them. Research has given a limited amount of attention to the role that cryptocurrencies play, even though cryptocurrencies have the potential to radically alter the nature of value perception, which is an essential component of the design of any loyalty program. READ MORE
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14. Fostering mindful consumption with mindfulness training - A qualitative study of the perceived effects of mindfulness training and education on consumers decision-making and consumption behavior
University essay from Göteborgs universitet/Graduate SchoolAbstract : Overconsumption has grown into one of the main planetary issues in post-modern society. Mindless consumption along with consumption in the purpose of fulfillment are argued to be two of the main underlying reasons behind this unmanageable behavior of consumers. READ MORE
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15. Oops! I Did It Again... : Exploring consumers’ post-purchase emotions in regards to impulsive shopping and product returns online.
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: The expansion of e-commerce and online orders have led to companies creating new marketing strategies, where impulsive purchases are important in order to boost sales. However, this also has negative aspects concerning overconsumption and the environmental impact. READ MORE
