Essays about: "emotions marketing"
Showing result 16 - 20 of 72 essays containing the words emotions marketing.
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16. Virtual reality in tourism. Opportunity or pitfall? : Explorative case study of a place-based virtual reality experience of Mariebergsskogen
University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)Abstract : To what extent can virtual reality be used to induce real-life tourism? This question becomes even more relevant in these covid-19 times. However, research on virtual reality concerning tourism has not engaged substantively with this question yet and thus this study seeks to address this question. READ MORE
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17. Personalized marketing: Do consumers create their own advertisement? : A qualitative study of how consumers experience personalized marketing messages designed using their private mobile data.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Companies collect private data about consumers for marketingpurposes. Mobile devices provide marketers with valuable insights intoconsumers' hyper-context information concerning specific consumersituations such as location, time, and environment. READ MORE
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18. The impact of AI on branding elements : Opportunities and challenges as seen by branding and IT specialists
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: The usage of AI is becoming increasingly necessary in almost every industry, including marketing and branding. AI can help managers, marketers and designers in the marketing and branding sectors to overcome realistic and practical challenges by providing data-driven results. These results could be used in making decisions. READ MORE
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19. Would companies benefit from incorporating consumer generated ads in their marketing strategy?
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Technological developments constantly change companies' marketing strategies and theoverall communication between companies and their customers. This has led to new forms ofmarketing such as user generated content (UGC) marketing. UGC has been proposed to beperceived as more trustworthy and authentic than traditional firm created content. READ MORE
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20. Video Consumption Online - The relationship between the sender and receiver of video clips
University essay from Göteborgs universitet/Graduate SchoolAbstract : Videos online has become an immense part of people’s internet consumption, and is bound to become even greater in the next few years. To discover what is affecting the spread of these videos, this study aims to investigate the relationship between the sender and receiver of video clips online. READ MORE