Essays about: "emotions"

Showing result 1 - 5 of 611 essays containing the word emotions.

  1. 1. Unlocking the synergies between Corporate Sustainability and Employee Engagement - A case study on how to incorporate sustainability into engagement strategies

    University essay from Göteborgs universitet/Graduate School

    Author : Agnes Gyllensvaan; Viktoria Österby; [2020-06-29]
    Keywords : Employee engagement; corporate sustainability; HRM; strategy;

    Abstract : MSc in International Business and Trade.... READ MORE

  2. 2. Video Consumption Online - The relationship between the sender and receiver of video clips

    University essay from Göteborgs universitet/Graduate School

    Author : Fabian Eide; Jonatan Nuamu; [2020-06-23]
    Keywords : Video consumption; video clips; emotions; video content; viral videos; brands;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. To dare or not to dare – taking a stand in marketing campaigns - How companies’ decisions to take a public standpoint in social issues affect consumers’ perceptions and behaviour

    University essay from Göteborgs universitet/Graduate School

    Author : Amanda Lindén; Rebecca Lindén Pagoldh; [2020-06-23]
    Keywords : Corporate social responsibility; CSR marketing; Social Marketing; Brand Activism; Gender equality; Millennials; Goodwash; Resistance;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. CSR is more than PR - Consumer perception of digital sustainability communication from fast fashion brands

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Hafström; Antonella Shahin; [2020-06-23]
    Keywords : Corporate social responsibility; brand credibility; digital communication; sustainability; fast fashion brands;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 5. Managing mergers - A micro-perspective on the role of emotions

    University essay from Göteborgs universitet/Graduate School

    Author : Susanna Hansson; Sarah Källvik; [2020-06-16]
    Keywords : Merger; Emotions; Institutional Work; Micro-Perspective; Discourse;

    Abstract : MSc in Management.... READ MORE