Essays about: "empirical review of corporate strategy"

Showing result 1 - 5 of 40 essays containing the words empirical review of corporate strategy.

1. 1. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Araitz Claramunt Oregi; [2023]
   Keywords : LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Abstract : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. READ MORE

3. 2. Incorporating Climate Change in the Eurosystem's Corporate Sector asset purchases : Design of a Climate Change Score

   University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

   Author : Maxime Barthe; [2022]
   Keywords : Climate change score; Corporate sector; Asset purchases; Eurosystem; Klimatrelaterade betyg; Företagssektorn; Tillgångsköp; Eurosystemet;

   Abstract : The new European Central Bank’s strategy review, unveiled in July 2021, has placed climate change at the core of its new monetary policy strategy. As climate change affects price stability through physical and transition risks, climate change considerations belong to the Eurosystem’s primary mandate. READ MORE

4. 3. CSR- leading the way or not? A comparative study about how CSR can influence SMEs internationalization process within the food industry

   University essay from Göteborgs universitet/Graduate School

   Author : Hanna Eurenius; Katarina Hedencrona; [2021-06-28]
   Keywords : SME Internationalization; CSR Strategy; International Market Selection IMS ; Entry Mode Selection EMS ;

   Abstract : Due to increased globalization and increased sustainability awareness, Small and Medium-Sized Enterprises (SMEs) have become increasingly internationalized, as well as more involved in addressing sustainability issues. Therefore, the aim of this paper is to examine how Corporate Social Responsibility (CSR) Strategy influences the internationalization process for SMEs operating within the food industry. READ MORE

5. 4. Sustainability and Corporate Branding: shotgun wedding or match made in heaven?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Roosmarijn Morgans; Teodora Hertanu; [2021]
   Keywords : Sustainability; Corporate Branding; Internal Communication; Employees; Business and Economics;

   Abstract : Purpose: The purpose of this thesis is to gain a better understanding of the interplay between sustainability and corporate branding internally in organisations. By studying how internal communication contributes to the employees’ perception of these concepts, we aspire for this research to result in a greater comprehension of the role of internal communication in relation to sustainability and corporate branding. READ MORE

6. 5. GREEN AND ETHICAL – DO B2B CLIENTS ALSO CARE?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Linyue Wang; Lydia von Lode; [2021]
   Keywords : Corporate Social Responsibility; Sustainability Disclosure; Financial Performance; B2B; Swedish Market; CSR Strategy; Business and Economics;

   Abstract : The purpose of this study is to examine the relationship between CSR initiatives and corporate financial performance among B2B companies in the Swedish market, in an attempt to provide insights into the CSR strategy of B2B companies. This thesis adopted a deductive research approach where hypotheses are proposed based on a broad review of previous theories, then a quantitative analysis is conducted to test the hypotheses. READ MORE