Essays about: "employee´s CSR communication"

Found 4 essays containing the words employee´s CSR communication.

  1. 1. Employees as sensemakers: a case study on perceptions about CSR, employee engagement and organisational identity

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Marie Christin Otto; [2021]
    Keywords : CSR; perception; sensemaking; organisational identity; communication; Social Sciences;

    Abstract : Employees as sensemakers: a case study on perceptions about CSR, employee engagement and organisational identity. Global warming, , environmental damage and economic and financial crises have put businesses under scrutiny. READ MORE

  3. 2. To commit or not commit

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Oliver Åkerman; Luis Ibbeken; [2017]
    Keywords : Employee´s CSR commitment; employee´s CSR communication; organizational culture; internal CSR; internal communication; training education; leadership; IKEA; home furnishing retailer; Business and Economics;

    Abstract : Title: To commit or not commit: An examination of employee commitment towards organizational CSR initiatives Course: BUSN39 Business Administration: Global Marketing Authors: Luis Ibbeken & Oliver Åkerman Key Words: Employee´s CSR commitment; employee´s CSR communication; organizational culture; internal CSR; internal communication; training & education; leadership; IKEA; home furnishing retailer. Purpose: The purpose of this study is to examine how sales employees who are working in an organization that defines CSR as part of their corporate strategy commit towards CSR and how they communicate CSR messages in the customer interaction on the sales floor. READ MORE

  4. 3. Managing Employee CSR Engagement : A study of employee's perceptions and expectations

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Alexandra Haidari; Hanna Strandberg; [2016]
    Keywords : CSR; Employee Engagement; Internal Marketing; Stakeholder;

    Abstract : Background- CSR is a highly relevant subject for corporations today, since there is an increased stakeholder demand to report corporate social, economic and environmental performance. CSR may convey numerous benefits for a firm, such as a competitive advantage, increased trust and improved corporate image, as well as many outcomes related to the employee. READ MORE

  5. 4. How CSR create advantages in Chinese logistics SMEs : A case study of YHYB Co

    University essay from Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

    Author : Ruoxi Fan; Xiaoguang Jin; [2014]
    Keywords : CSR; logistics; SME;

    Abstract : With the development of China's economy, it is found that the importance of corporate social responsibility is increasing. SME as a large proportion of the economy, its importance is evident. Logistics industry in China developed very fast in recent 30 years, it has formed a large-scale industry. READ MORE