Essays about: "employee brand attitudes"
Showing result 1 - 5 of 9 essays containing the words employee brand attitudes.
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1. Attracting Talent in North of Sweden : A qualitative study on the extent of Person-Organization Fit and Employer Branding for the purpose of talent attraction
University essay from Umeå universitet/FöretagsekonomiAbstract : Companies in the North of Sweden are expressing big difficulties to acquire the right competency and the right people to fill voids in their organization. The purpose of this research paper was to gain an understanding of how companies in the north work with selected contributing factors, affecting their ability to attract talent. READ MORE
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2. Optimizing The Employer Value Proposition : A Study on Value Perceptions Amongst Passive Job-Seekers Within the Engineering Industry
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose: The purpose of this explanatory study is to extend the knowledge of how to develop an employer value proposition that conveys an attractive employer brand. Literature Review: Literature reviewed for this study includes the concepts of employer brand, employee value proposition, and different aspects of work attributes (i.e. READ MORE
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3. Internal Branding in a Competency-Based Organisation : A qualitative study on the influence of a competency-based approach on internal brand commitment
University essay from Umeå universitet/FöretagsekonomiAbstract : In the business environment of today, competency-based organisations with a people- centric focus are at large becoming the norm and replacing task-based firms. This shift is driven by the benefits which the organisation can gain from leveraging the skills, attitudes, values and behaviours of its staff, through a competency-based approach (CBA). READ MORE
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4. Employer branding: A way to retain young employees : A qualitative study on how SMEs use employer branding in order to retain young employees in their organization and how it is perceived.
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Problem background: The voluntary turnover of employees is increasing, the baby boomer generation is retiring and the remaining jobs are to be filled with the workforce left behind, a workforce that is smaller in size. These younger generations (generation Y and Z) have different values and attitudes towards work, and they tend to switch jobs more frequently. READ MORE
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5. The "unloyal" Millennials : A survey study investigating the relationship between internal communication and employee brand attitudes in the healthcare sector
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Sveriges sjukvård står inför problem relaterade till hög personalomsättning. Kostnaderna för ny rekrytering är hög, den ökade mängden hyrläkare äventyrar pa-tientsäkerheten och Generation Y verkar ha en högre krav på sin arbetsgivare än tidigare generationer. READ MORE