Essays about: "employer attractiveness attributes"

Showing result 1 - 5 of 6 essays containing the words employer attractiveness attributes.

  1. 1. Identifying Dimensions of Employer Attractiveness in Startups : The Case of Swedish Tech Startups

    University essay from KTH/Industriell Management

    Author : Cristina Gadibadi; [2020]
    Keywords : employer branding; employer attractiveness attributes; EmpAT Scale; startups; startups attractiveness; Swedish startups; arbetsgivarvarumärke; arbetsgivarens attraktionskraft; EmpAT Scale; startups; startups attraktivitet; Svenska startups;

    Abstract : Human capital is recognized as the foundation of a firm's competitive advantage (Messenböck et al., 2015; Berthon et al., 2005). READ MORE

  2. 2. The Startup Hype - Just a bluff?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Krista Glödstaf; Anna Groth; [2019]
    Keywords : Startup; Innovation; Nextopia; Techtopia; Consumer Behaviour; Positivity Bias; Brand Equity; Signalling Theory;

    Abstract : In the last few years increased media coverage on the successes of Swedish startups has lead to a considerable hype and aura around new and innovative companies that aim to disrupt their respective markets. But is this hype also represented and justified by consumer behavior? We aim to examine this phenomenon by comparing consumer choices in two types of products to determine the scope in which a product developed by a startup will be preferred to the same product produced by a traditional company. READ MORE

  3. 3. The Use of Employer Branding to Attract Millennials in Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Sara Rosencrantz; [2018]
    Keywords : employer branding; employer attractiveness; Millennials; Generation Y; Millennials in the workforce; generational differences; organizational attractiveness;

    Abstract : The use of employer branding has gained popularity since the concept was introduced by Tim Ambler and Simon Barrow in 1996. At first, this consisted of three types of benefits (e.g., functional, economic and psychological) and later Lievens and Highhouse (2003) added two additional benefits: instrumental and symbolic. READ MORE

  4. 4. "The war for talent" : A study on employer brand attractiveness and how the choice ofemployer among potential employees are affected by corporate socialresponsibility engagement

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Kajin Fares; Viktoria Palmaer; [2015]
    Keywords : Corporate social responsibility; employer attractiveness; employer branding; employer brand image; employer value proposition; organizational attributes; prospective employees;

    Abstract : An increased social and environmental responsibility has arisen as a result of globalization. Corporations are forced to be more about their social impact to stay attractive on the employer market, since employees are becoming more aware of corporations’ effects on the environment. READ MORE

  5. 5. How to attract agricultural competence : an employer branding case study of Lantmännen

    University essay from SLU/Dept. of Economics

    Author : Matilda Berghäll; [2015]
    Keywords : employer attractiveness; employer brand; employer branding; employee value proposition; focus groups; Lantmännen; organizational attributes; organizational culture; student’s preferences; future employer;

    Abstract : In today´s society, both consumers and employees are becoming more aware of brands and the competition amongs firms to attract the best possible employees is closely related to having an attractive employer brand. A company’s brand portfolio, considered as one of the most valuable assets needs to be nurtured and updated to fit the needs of the stakeholders. READ MORE