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Showing result 1 - 5 of 9 essays matching the above criteria.

1. 1. The Shift Towards Flexible Workplaces

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Fabian Svanberg; Henrik Simonsson; [2022]
   Keywords : Remote work; university students; brand attractiveness; work-life balance; employer branding; multiple regression analysis; Social Sciences;

   Abstract : Den här studien ämnar att undersöka relationen mellan ett varumärkes attraktionskraft och ett arbetsgivarvarumärkes individuella dimensioner - specifikt gällande möjligheten för potentiella arbetstagare att arbeta flexibelt; helt, eller delvis på distans. Covid-19 har dramatiskt förändrat människors liv världen över, därför är målet att observera hur den här ändringen har påverkat hur studenter ser enskilda dimensioner av arbetsgivarvarumärkning som attraktiva, specifikt gällande balans i arbetslivet i relation till flexibla arbetssätt på distans. READ MORE

3. 2. Optimizing The Employer Value Proposition : A Study on Value Perceptions Amongst Passive Job-Seekers Within the Engineering Industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Amina Catic; Melissa Todorovska; [2021]
   Keywords : Employer Attractiveness; Employer Brand; Employer Value Proposition; Work Attributes; Attitudes; Hierarchy of Effects;

   Abstract : Purpose: The purpose of this explanatory study is to extend the knowledge of how to develop an employer value proposition that conveys an attractive employer brand. Literature Review: Literature reviewed for this study includes the concepts of employer brand, employee value proposition, and different aspects of work attributes (i.e. READ MORE

4. 3. Identifying Dimensions of Employer Attractiveness in Startups : The Case of Swedish Tech Startups

   University essay from KTH/Industriell Management

   Author : Cristina Gadibadi; [2020]
   Keywords : employer branding; employer attractiveness attributes; EmpAT Scale; startups; startups attractiveness; Swedish startups; arbetsgivarvarumärke; arbetsgivarens attraktionskraft; EmpAT Scale; startups; startups attraktivitet; Svenska startups;

   Abstract : Human capital is recognized as the foundation of a firm's competitive advantage (Messenböck et al., 2015; Berthon et al., 2005). READ MORE

5. 4. Recruiting and retaining labour in agricultural businesses : a multiple case study of employer branding in swedish agriculture

   University essay from SLU/Dept. of Economics

   Author : Marcus Engvall; Olof Krumlinde; [2020]
   Keywords : employer branding; employee value proposition; farmers; farming; human resources; marketing; word-of-mouth;

   Abstract : There is an increasing need for competent workforce in the agricultural sector, but a lack of potential candidates on the labour market. In June 2017, the Swedish state adopted a new national food strategy. This strategy points out the direction of the Swedish food policy until 2030. READ MORE

6. 5. The Startup Hype - Just a bluff?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Krista Glödstaf; Anna Groth; [2019]
   Keywords : Startup; Innovation; Nextopia; Techtopia; Consumer Behaviour; Positivity Bias; Brand Equity; Signalling Theory;

   Abstract : In the last few years increased media coverage on the successes of Swedish startups has lead to a considerable hype and aura around new and innovative companies that aim to disrupt their respective markets. But is this hype also represented and justified by consumer behavior? We aim to examine this phenomenon by comparing consumer choices in two types of products to determine the scope in which a product developed by a startup will be preferred to the same product produced by a traditional company. READ MORE