Essays about: "employer attractiveness thesis"

Showing result 1 - 5 of 13 essays containing the words employer attractiveness thesis.

  1. 1. The Startup Hype - Just a bluff?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Krista Glödstaf; Anna Groth; [2019]
    Keywords : Startup; Innovation; Nextopia; Techtopia; Consumer Behaviour; Positivity Bias; Brand Equity; Signalling Theory;

    Abstract : In the last few years increased media coverage on the successes of Swedish startups has lead to a considerable hype and aura around new and innovative companies that aim to disrupt their respective markets. But is this hype also represented and justified by consumer behavior? We aim to examine this phenomenon by comparing consumer choices in two types of products to determine the scope in which a product developed by a startup will be preferred to the same product produced by a traditional company. READ MORE

  2. 2. Biodiversity and Business : Multiple Case-Studies on Biodiversity Strategy in Sweden

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Amna Goaied; Christian Sjöland; [2019]
    Keywords : Biodiversity Net Gain; Biodiversity Loss; Biodiversity Strategies; Mitigation Hierarchy; No Net Loss; Stakeholders; Implications and Drivers.;

    Abstract : Biodiversity loss has been stated as one of the greatest risks for the future society according to the World Economic Forum (2018, p. 5). A million species is risking extinction due to current societies’ practices according to a report published during the conduction of this study(Brondizio et al., 2019, p. READ MORE

  3. 3. The Use of Employer Branding to Attract Millennials in Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Sara Rosencrantz; [2018]
    Keywords : employer branding; employer attractiveness; Millennials; Generation Y; Millennials in the workforce; generational differences; organizational attractiveness;

    Abstract : The use of employer branding has gained popularity since the concept was introduced by Tim Ambler and Simon Barrow in 1996. At first, this consisted of three types of benefits (e.g., functional, economic and psychological) and later Lievens and Highhouse (2003) added two additional benefits: instrumental and symbolic. READ MORE

  4. 4. The perfect job : a study of the relationship between employer branding and person organization fit

    University essay from Högskolan Kristianstad/Avdelningen för ekonomi; Högskolan Kristianstad/Avdelningen för ekonomi

    Author : Bojan Kobaslic; Lilian Musonda; [2018]
    Keywords : Abstract; Employer branding; employment value proposition; person-organization fit; job advertisements; personality traits; organizational attractiveness; brand ambassadors;

    Abstract : This research thesis has researched about how employer branding and its relationship to person - organization fit. It focuses on personality traits of applicants and how it can impact their attractiveness of the organization advertised in job adverts. READ MORE

  5. 5. Why Purpose? A quantitative study on the impact of a communicated corporate purpose on consumers' and potential employees' brand reactions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Anna Berg; Annie Olsson; [2018]
    Keywords : Corporate Purpose; Brand Attitude; WOM Intention; Employer Attractiveness;

    Abstract : The purposes of organisations is an increasingly discussed topic and during recent years, more and more companies have started to communicate their corporate purpose to consumers. Consumers as well as employees increasingly desire meaning with their consumption and in their careers. READ MORE