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Showing result 1 - 5 of 22 essays matching the above criteria.

1. 1. Viral Attraction: Incongruency in Job Adverts on Social Media

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Sofia Zetterberg; Joel Söderholm; [2024]
   Keywords : Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

   Abstract : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. READ MORE

3. 2. MONEYMAKER OR GLOBAL SAVER- Exploratory study on Sustainable Innovation

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Benjamin Dawson Barker; Ziyue Ma; Zein Oubari; [2023]
   Keywords : Sustainable innovation; Regional context; Regulation; Brand value; Innovative capabilities; Attractiveness as an employer;

   Abstract : In recent years, both academia and practice have shown an increased interest in sustainable innovation. This new area is examined in the context of large enterprises in our qualitative multiple case study. This thesis thus contributes to a better understanding of the concept as well as the underlying variables that drive sustainable innovation. READ MORE

4. 3. The work values of Generation Z : A qualitative research explaining what Generation Z values and is attracted to in an employer

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Clara Emanuelsson; Jonathan Turesson; [2023]
   Keywords : Work Values; Generation Z; Employer branding; Employer attractiveness;

   Abstract : Background: Effective employer branding helps attract and retain top talent, leading to overall success. Work values play a significant role in job preferences and satisfaction. Understanding the work values of Generation Z, is crucial for appealing to them. READ MORE

5. 4. Employer Attraction & Employee Retention in the Pharmaceutical Industry of Egypt and Pakistan

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Abdul Hafeez Siddiqui; Mohamed Alkafafy; [2022]
   Keywords : Business and Economics;

   Abstract : This thesis is placed in the context of Employer Attractiveness and Employee Retention within the Pharmaceutical Industry of Egypt and Pakistan. Most of the studies conducted in the past are either specifically done on Employer Attractiveness, Employer Branding, or a combination of both, indicating a lack of research between employer attractiveness and employee retention; thus, this thesis will bridge the gap between them and will be a great contribution. READ MORE

6. 5. Attracting Altruistic Talents - A quantitative study on how ethnic diversity portrayals in advertising impact organizational attractiveness

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Annie Johnson; Isabelle Bjärlestam; [2022]
   Keywords : Ethnic diversity; organizational attractiveness; advertising; employer brand; corporate social responsibility;

   Abstract : This thesis examines the effects of consumer advertising on potential employees. More precisely, it investigates how consumer advertising portraying ethnic diversity impacts the advertising company's organizational attractiveness as an employer. READ MORE