Essays about: "employer brand"

Showing result 1 - 5 of 98 essays containing the words employer brand.

  1. 1. Attracting Altruistic Talents - A quantitative study on how ethnic diversity portrayals in advertising impact organizational attractiveness

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Annie Johnson; Isabelle Bjärlestam; [2022]
    Keywords : Ethnic diversity; organizational attractiveness; advertising; employer brand; corporate social responsibility;

    Abstract : This thesis examines the effects of consumer advertising on potential employees. More precisely, it investigates how consumer advertising portraying ethnic diversity impacts the advertising company's organizational attractiveness as an employer. READ MORE

  2. 2. Optimizing The Employer Value Proposition : A Study on Value Perceptions Amongst Passive Job-Seekers Within the Engineering Industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amina Catic; Melissa Todorovska; [2021]
    Keywords : Employer Attractiveness; Employer Brand; Employer Value Proposition; Work Attributes; Attitudes; Hierarchy of Effects;

    Abstract : Purpose: The purpose of this explanatory study is to extend the knowledge of how to develop an employer value proposition that conveys an attractive employer brand. Literature Review: Literature reviewed for this study includes the concepts of employer brand, employee value proposition, and different aspects of work attributes (i.e. READ MORE

  3. 3. Environmental-oriented CSR communication and the attractiveness of employers : From a potential employee perspective

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Tobias Helgesson; Jonatan Petersson; [2021]
    Keywords : CSR; Communication; Environmental-oriented CSR; Attractiveness; Job advertisement; Employer attractiveness; Employer brand;

    Abstract : The purpose of this bachelor thesis was to extend the knowledge of how environmental-oriented CSR communication in job advertisements affects the attractiveness of employers from a potential employee perspective. The study was based on three theories, Employer brand, Social identity theory, and Signaling theory, and the concept of environmental-oriented CSR communication. READ MORE

  4. 4. How Employer Branding is Affected by Country-of-Origin : And its effect on Employee Retention of Generation Z

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Philip Kaburek; Alex Wahlberg; Andreas Kilit; [2021]
    Keywords : Employer Branding; Country of Origin Effect; Employee Retention; Generation Z; Development Opportunities; Environmental Social Governance; Consumer Branding;

    Abstract : Employer branding is becoming increasingly important, but the literature on the subject lacks vital elements. First, Country of Origin (COO) has been shown to affect employer branding, but this process is very poorly understood. READ MORE

  5. 5. Why do newly graduated students choose to apply for jobs in small cities? : A Bachelor thesis exploring what newly graduated students consider being an attractive employer in a small city.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Emanuelsson; Victoria Hultberg; Wilma Fridell; [2021]
    Keywords : Employer attractiveness; small city; newly graduates; functional benefits; emotional benefits; motivational benefits; reputation; recruitment; location;

    Abstract : Background: Employer branding is a concept that describes a company's reputation as a work place. Working with the employer brand can help companies to attract talented employees and also retain them in the company. It is therefore important that companies understand what makes an employer attractive in order to appeal and retain employees. READ MORE