Essays about: "employer branding and human resources"

Showing result 1 - 5 of 13 essays containing the words employer branding and human resources.

1. 1. The Influence of CSR Initiatives on Gen Z's Perception of Firms: A Qualitative Study : Exploring the Impact of Corporate Social Responsibility on the Favourability of Potential Gen Z Employees

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Diyana Fisehaye; Ruth Teclehaymanot; [2023]
   Keywords : Corpoorate Social Responsibility; CSR Initiatives; Job-satisfaction; Gen Z; Employer Branding; Job Preference;

   Abstract : Purpose: This study aims to explore the relationship between CSR initiatives and the job preferences of educated Gen Z members. This study also aims to provide insights into how organisations can attract and retain top Gen Z talent by implementing CSR initiatives and thus maintain their competitive advantage in the job market. READ MORE

3. 2. External Digital Communication of Employer Branding Inclusivity : A Multiple Case Study:CGI Inc., Nexer Group & Toxic Interactive Solutions

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Ebrahim Al-Sharif; [2023]
   Keywords : Employer branding EB ; diversity branding; inclusion branding; employer of choice EOC ; external digital communication; information technology IT ; Arbetsgivarvarumärke; mångfaldsvarumärke; inkluderingsvarumärke; föredragen arbetsgivare; extern digital kommunikation; informationsteknologi IT ;

   Abstract : Background: To win the “war for talent” and recruit highly skilled candidates, employers need to distinguish themselves from their competitors by securing employer-of-choice (EOC) status. In competitive industries such as information technology (IT), companies focus on shaping unique employer branding (EB) strategies to help find or retain top talent and the indispensable edge or advantages that come along with them. READ MORE

4. 3. Why employees (don’t) become managers: Employees’ desires and motivations behind succession to managerial positions in retail store environments

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Johanna Rantala Törnfeldt; Emilia Fisal; [2021]
   Keywords : Leadership; management; employer branding; leadership branding; human resources; motivation; desire; reluctance; Business and Economics;

   Abstract : This thesis thesis explores what desires and motivations lay behind employees’ succession to managerial positions in a store environment. Previous research focuses on how to develop good leaders, rather than how to make people want to become leaders, which is why this is an important topic. READ MORE

5. 4. Rethinking the Employer Branding Landscape

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Mathilda Kock; Alice Berggren; [2021]
   Keywords : Employer Branding; Generation Z; Employer Preferences; Human Resources; Competitive Advantage; Resource-Based View; Culture; Gender; Sweden; Denmark; Business and Economics;

   Abstract : In this bachelor’s thesis, the employer preferences among Generation Z individuals are explored. Generation Z is currently the youngest generation entering the labour market. The entrance of Generation Z individuals is predicted to come with new challenges for firms in how to attract and retain skilful employees from this generation. READ MORE

6. 5. Identifying Dimensions of Employer Attractiveness in Startups : The Case of Swedish Tech Startups

   University essay from KTH/Industriell Management

   Author : Cristina Gadibadi; [2020]
   Keywords : employer branding; employer attractiveness attributes; EmpAT Scale; startups; startups attractiveness; Swedish startups; arbetsgivarvarumärke; arbetsgivarens attraktionskraft; EmpAT Scale; startups; startups attraktivitet; Svenska startups;

   Abstract : Human capital is recognized as the foundation of a firm's competitive advantage (Messenböck et al., 2015; Berthon et al., 2005). READ MORE