Essays about: "employer branding process"

Showing result 1 - 5 of 29 essays containing the words employer branding process.

1. 1. Let's get certified ? A qualitative case study on an organizational culture certification and employer branding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jourike Nonkes; Freja Fabricius Ekenberg; [2023]
   Keywords : organizational culture; organizational culture certification; surveys; employer branding; culture washing; organizational ranking; Business and Economics;

   Abstract : Purpose: The purpose of this study is to examine the meaning of an organizational culture certification. We are intending to create a deeper insight into the certification process, its outcomes and benefits in order to get an understanding of how the concept can be interpreted in a scientific manner. READ MORE

3. 2. Attracting Talent in North of Sweden : A qualitative study on the extent of Person-Organization Fit and Employer Branding for the purpose of talent attraction

   University essay from Umeå universitet/Företagsekonomi

   Author : Olivia Andersson; Zara Karbalai; [2023]
   Keywords : Talent; talent management; talent management lifecycle; talent management process; Attracting; attracting talent; attracting talent management; Employer branding; Employer branding and talent management; Employer branding and P-O fit; Employer branding and attraction; North; North of sweden; talent north of Sweden; P-O fit; P-O fit and talent management; P-O fit and employer branding; Context; Context and strategy; Talent attraction and context; global talent management;

   Abstract : Companies in the North of Sweden are expressing big difficulties to acquire the right competency and the right people to fill voids in their organization. The purpose of this research paper was to gain an understanding of how companies in the north work with selected contributing factors, affecting their ability to attract talent. READ MORE

4. 3. External Digital Communication of Employer Branding Inclusivity : A Multiple Case Study:CGI Inc., Nexer Group & Toxic Interactive Solutions

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Ebrahim Al-Sharif; [2023]
   Keywords : Employer branding EB ; diversity branding; inclusion branding; employer of choice EOC ; external digital communication; information technology IT ; Arbetsgivarvarumärke; mångfaldsvarumärke; inkluderingsvarumärke; föredragen arbetsgivare; extern digital kommunikation; informationsteknologi IT ;

   Abstract : Background: To win the “war for talent” and recruit highly skilled candidates, employers need to distinguish themselves from their competitors by securing employer-of-choice (EOC) status. In competitive industries such as information technology (IT), companies focus on shaping unique employer branding (EB) strategies to help find or retain top talent and the indispensable edge or advantages that come along with them. READ MORE

5. 4. Fair of Attraction? A quantitative study of the effect of recruiter friendliness and unfriendliness on perceived employer and organizational attractiveness among university students

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Emelie Rydén; Emma Folkow Renberg; [2022]
   Keywords : Employer branding; Employer attractiveness; Organizational attractiveness; Recruiter behavior; Career fair;

   Abstract : Devoting effort to being an attractive employer has become crucial for organizations and it has gained focus both in the industry as well as in research. Thus, employer branding processes such as early recruitment activities present a critical opportunity to attract future talent. READ MORE

6. 5. Leadership in the Internal Employer Branding Process. A hermeneutic study of leadership and internal employer branding from a managerial perspective

   University essay from Lunds universitet/Pedagogik

   Author : Daniella Möller Almasidou; [2021]
   Keywords : Leadership; Management; Internal Employer Branding; Employees; Employer Value Proposition; Social Sciences;

   Abstract : Today's society is in constant change and development where globalisation and technology have affected the labour market. As a result, the labour market is different and the employees set higher demands with new requirements for the employer to satisfy. READ MORE