Essays about: "employer branding"

Showing result 1 - 5 of 132 essays containing the words employer branding.

  1. 1. Human resource localisation strategy and employer branding : A qualitative study on the association between human resource localisation strategy of MNCs and local employer branding

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Jiatong Xiu; [2021]
    Keywords : ;

    Abstract : .... READ MORE

  2. 2. Leadership in the Internal Employer Branding Process. A hermeneutic study of leadership and internal employer branding from a managerial perspective

    University essay from Lunds universitet/Pedagogik

    Author : Daniella Möller Almasidou; [2021]
    Keywords : Leadership; Management; Internal Employer Branding; Employees; Employer Value Proposition; Social Sciences;

    Abstract : Today's society is in constant change and development where globalisation and technology have affected the labour market. As a result, the labour market is different and the employees set higher demands with new requirements for the employer to satisfy. READ MORE

  3. 3. Why employees (don’t) become managers: Employees’ desires and motivations behind succession to managerial positions in retail store environments

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johanna Rantala Törnfeldt; Emilia Fisal; [2021]
    Keywords : Leadership; management; employer branding; leadership branding; human resources; motivation; desire; reluctance; Business and Economics;

    Abstract : This thesis thesis explores what desires and motivations lay behind employees’ succession to managerial positions in a store environment. Previous research focuses on how to develop good leaders, rather than how to make people want to become leaders, which is why this is an important topic. READ MORE

  4. 4. How Employer Branding is Affected by Country-of-Origin : And its effect on Employee Retention of Generation Z

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Philip Kaburek; Alex Wahlberg; Andreas Kilit; [2021]
    Keywords : Employer Branding; Country of Origin Effect; Employee Retention; Generation Z; Development Opportunities; Environmental Social Governance; Consumer Branding;

    Abstract : Employer branding is becoming increasingly important, but the literature on the subject lacks vital elements. First, Country of Origin (COO) has been shown to affect employer branding, but this process is very poorly understood. READ MORE

  5. 5. Why do newly graduated students choose to apply for jobs in small cities? : A Bachelor thesis exploring what newly graduated students consider being an attractive employer in a small city.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Emanuelsson; Victoria Hultberg; Wilma Fridell; [2021]
    Keywords : Employer attractiveness; small city; newly graduates; functional benefits; emotional benefits; motivational benefits; reputation; recruitment; location;

    Abstract : Background: Employer branding is a concept that describes a company's reputation as a work place. Working with the employer brand can help companies to attract talented employees and also retain them in the company. It is therefore important that companies understand what makes an employer attractive in order to appeal and retain employees. READ MORE