Essays about: "employer branding"

Showing result 11 - 15 of 162 essays containing the words employer branding.

1. 11. External Digital Communication of Employer Branding Inclusivity : A Multiple Case Study:CGI Inc., Nexer Group & Toxic Interactive Solutions

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Ebrahim Al-Sharif; [2023]
   Keywords : Employer branding EB ; diversity branding; inclusion branding; employer of choice EOC ; external digital communication; information technology IT ; Arbetsgivarvarumärke; mångfaldsvarumärke; inkluderingsvarumärke; föredragen arbetsgivare; extern digital kommunikation; informationsteknologi IT ;

   Abstract : Background: To win the “war for talent” and recruit highly skilled candidates, employers need to distinguish themselves from their competitors by securing employer-of-choice (EOC) status. In competitive industries such as information technology (IT), companies focus on shaping unique employer branding (EB) strategies to help find or retain top talent and the indispensable edge or advantages that come along with them. READ MORE

3. 12. The Impact of Sustainability and Purpose on Gen Z's Choice of Employer

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Hasen Hafid; Aron Baltes; [2023]
   Keywords : Gen Z; Sustainability; Purpose; Employer Branding; Corporate Social Responsibility;

   Abstract : Currently, the labor market is facing many challenges after the Covid pandemic. While many employees were laid off during the pandemic, companies are now searching intensively for qualified workers. While the average vacancy rate is rising, job portals also report new open positions peaks. READ MORE

4. 13. Finding the Perfect Fit : A Study of Person-Organisation Fit Between Generation Z and Employers

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Ellen Colliander; Evelina Olsson; [2023]
   Keywords : employer branding; generational shifts on the labour market; generation Z; personal branding; person-organisation fit;

   Abstract : This thesis explores the conditions for perception of a person-organisation (P-O) fit between Generation Z (Gen Z) and employers in a talent acquisition context. The study is based on the presumption that the perception the candidate gets of the employer is based on the employer’s brand and vice versa. READ MORE

5. 14. We are an Equal Opportunity Employer: The Use of Diversity Signals in Online Job Advertisements and Its Effect on Application Behaviors

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Hanh Lai Ho My; [2023]
   Keywords : job advertisement; diversity; signaling theory; employer branding; linkedin;

   Abstract : To attract talent and build a competitive advantage over competitors in the labor market, organizations may use pro-diversity statements in recruitment messages to portray themselves as being committed to diversity in the workplace. However, the benefits of this practice in terms of increasing the quantity of the applicant pool remain contested. READ MORE

6. 15. CSR and Internal Stakeholders within the Swedish Fashion Retail Industry : An exploratory study on the relationship between organization and their employees in a harmful industry

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Marija Rusevska; Nathalie Singh; [2023]
   Keywords : CSR; Internal CSR; Employer Branding; Harmful Industry; Employer- Employee Relationship; Fashion Retail Industry;

   Abstract : Background: Managers can utilize tools such as Corporate social responsibility (CSR) and employer branding to manage the relationship between employees and the organization. CSR is a tool that can be used to make the organization look better. READ MORE