Essays about: "employer branding"

Showing result 6 - 10 of 162 essays containing the words employer branding.

1. 6. Core values and their role in attracting future employees: A quantitative study measuring how Swedish employers’ core values matter to students, in the light of external employer branding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sofia Dolff Sandelius; Ida Thyberg; [2023]
   Keywords : Employer Branding; External Employer Branding; Core Values; Attraction; Recruitment; Business and Economics;

   Abstract : Studies show that employees are an organisation’s most important asset. Therefore, an employer needs to attract the desired future employees. Currently, core values appear frequently on employers’ websites. Core values could consequently operate as a part of external employer branding to attract candidates. READ MORE

3. 7. Is the office that important? : An investigation on how companies use their office to attract stakeholders

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Madeleine Bille; Niclas Pilwind; [2023]
   Keywords : Signaling theory; design; employer brand; brand credibility;

   Abstract : Today, in a world after COVID-19 the office needs to have a different meaning for employees, the office has to compete with the comfort and flexibility of working from home. Therefore this thesis paper researched the topic of how the interior of an office can be used to signal different things to employees. READ MORE

4. 8. Attracting Talent in North of Sweden : A qualitative study on the extent of Person-Organization Fit and Employer Branding for the purpose of talent attraction

   University essay from Umeå universitet/Företagsekonomi

   Author : Olivia Andersson; Zara Karbalai; [2023]
   Keywords : Talent; talent management; talent management lifecycle; talent management process; Attracting; attracting talent; attracting talent management; Employer branding; Employer branding and talent management; Employer branding and P-O fit; Employer branding and attraction; North; North of sweden; talent north of Sweden; P-O fit; P-O fit and talent management; P-O fit and employer branding; Context; Context and strategy; Talent attraction and context; global talent management;

   Abstract : Companies in the North of Sweden are expressing big difficulties to acquire the right competency and the right people to fill voids in their organization. The purpose of this research paper was to gain an understanding of how companies in the north work with selected contributing factors, affecting their ability to attract talent. READ MORE

5. 9. The work values of Generation Z : A qualitative research explaining what Generation Z values and is attracted to in an employer

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Clara Emanuelsson; Jonathan Turesson; [2023]
   Keywords : Work Values; Generation Z; Employer branding; Employer attractiveness;

   Abstract : Background: Effective employer branding helps attract and retain top talent, leading to overall success. Work values play a significant role in job preferences and satisfaction. Understanding the work values of Generation Z, is crucial for appealing to them. READ MORE

6. 10. The Influence of CSR Initiatives on Gen Z's Perception of Firms: A Qualitative Study : Exploring the Impact of Corporate Social Responsibility on the Favourability of Potential Gen Z Employees

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Diyana Fisehaye; Ruth Teclehaymanot; [2023]
   Keywords : Corpoorate Social Responsibility; CSR Initiatives; Job-satisfaction; Gen Z; Employer Branding; Job Preference;

   Abstract : Purpose: This study aims to explore the relationship between CSR initiatives and the job preferences of educated Gen Z members. This study also aims to provide insights into how organisations can attract and retain top Gen Z talent by implementing CSR initiatives and thus maintain their competitive advantage in the job market. READ MORE