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Showing result 1 - 5 of 381 essays matching the above criteria.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  3. 2. Motivating Sustainable Transitioning: Enabling and Limiting Factors Within the Petroleum Industry. A Qualitative Analysis of Enabling and Limiting Factors for Sustainable Transitioning Within the Petroleum Industry

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Oliwer Holm; Philip Hansson; [2024]
    Keywords : Sustainable Transitioning; Petroleum Industry; Expectancy- Value Theory; Motivation;

    Abstract : The increasing global awareness and enormity of the climate crisis has led to intensified pressure towards multiple industrial sectors to commit to a sustainable transition, one of them being the petroleum industry. Being the manufacturers and suppliers of fossil fuels they have the power to shape the market. READ MORE

  4. 3. Examining the Effects of Economic Crises on Firm Leverage: Insights from Financial Institutions and Information Technology Companies Listed on the Swedish Stock Markets

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Erik Nordlund; Vlad David; [2023-09-01]
    Keywords : ;

    Abstract : Numerous studies have examined factors influencing a company's capital structure, but most focus on non-financial firms and neglect the distinct characteristics of financial institutions. Furthermore, little research exists on the Swedish financial and information technology markets despite their special market conditions, important global position and unique capital structures of their belonging companies. READ MORE

  5. 4. Measurement of Business Incubator Performance by Governments: Studying the Practices in the Nordic Region

    University essay from Göteborgs universitet/Graduate School

    Author : Firuza Alizada; [2023-07-19]
    Keywords : business incubators; incubator financing; return on investment; public business incubators; government-supported business incubators; evaluation of incubation policy;

    Abstract : This master thesis aims to investigate the measurement of business incubator performance by governments. Business incubators play a vital role in nurturing startups, promoting innovation, and fostering economic development. READ MORE

  6. 5. 3D Modeling of Factory Scenarios for 5G Evaluations

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Haodong Zhao; [2023]
    Keywords : ;

    Abstract : 5G is a key enabler for a variety of use cases in smart manufacturing which requires communications with high reliability and low latency. In a dynamic industrial environment, objects such as machines, production lines, storage shelves, robotic arms, and automatically guided vehicles may cause fading and have a large impact on radio propagation. READ MORE