Essays about: "enacted value proposition"

Found 2 essays containing the words enacted value proposition.

  1. 1. Managing the gaps between intended and enacted value propositions : A qualitative study exploring internal marketing in a retail context

    University essay from Umeå universitet/Företagsekonomi

    Author : Victoria Starkhammar; Anna Neglén; [2017]
    Keywords : value proposition; retail; internal marketing; frontline employee; customer service concept; service; service managemet; retail management; intended value proposition; enacted value proposition;

    Abstract : The fierce competition on the retail market has led firms to stop focusing on firm-customer transactions and start focusing on firm-customer relations. New customer demands makes it impossible for firms to gain a sustainable advantage by focusing only on their goods assortment. READ MORE

  3. 2. Understanding service practices of customers on the internet: a case study of a Volvo brand community

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Heran Ayenew; Adey Tegegn; [2012]
    Keywords : ;

    Abstract : Abstract The significance of consumers in the process of value creation has been shown by researchers that study brand communities, in which consumers perform practices that create value. Some of these consumer practices are service practices, enacted by consumers to offer service to other members of the brand community. READ MORE