Essays about: "enter a new market international marketing"

Showing result 1 - 5 of 14 essays containing the words enter a new market international marketing.

  1. 1. The oat growth : The way to grow an innovative firm on the European market

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Antonia Melovic; Qazi Toukir; [2020]
    Keywords : Innovative firms; Internationalization process; Marketing mix; European markets;

    Abstract : Background: Growth and innovation are two well-known words in particular for the 21st century, however, no previous studies are focusing on the growth of an innovative firm.  Research question: How does an innovative firm enter the European market? What factors makes the internationalization process on the European market successful for an innovative firm?  Purpose: The purpose of this dissertation is to identify initiatives implemented by innovative firms in order to ensure successful growth in the international market. READ MORE

  3. 2. #Incollaborationwith : The importance of using influencer marketing in order to create brand awareness in international markets for e- commerce companies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Caroline Bylock; Tove Lidberg; [2018]
    Keywords : Internationalization; international marketing; social media; influencer; ;

    Abstract : The purpose of this thesis is to provide a deeper understanding of the reasons why ecommerce companies work with influencer marketing in order to create brand awareness in international markets. In order to conduct this research, relevant aspects of the phenomenon have been identified and consequently analysed in relation to traditional marketing strategies and international markets. READ MORE

  4. 3. The influence of culture on the selection process of international market and entry mode

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Nabil E Taji; Samed Zaatra; [2017]
    Keywords : Business; Marketing; Internationalization; Culture; Entry mode; Egypt.;

    Abstract : Title: The influence of culture on the selection process of international market and entry mode. Level: Master Thesis in Business Management Authors: Samed Zaatra & Nabil Al-Taji Supervisor: Professor Ehsanul Huda Chowdhry, Ph.D. Examiner: Professor Maria Fregidou-Malama, Ph. READ MORE

  5. 4. The selection of entry modes when penetrating a foreign market : A research study on the education institutes choice of entry mode

    University essay from Ekonomihögskolan, ELNU

    Author : Annica Gunnarsson; [2011]
    Keywords : Educational sector; entry barriers; entry modes; international marketing strategy and service industry;

    Abstract : Abstract Thesis title: The selection of entry mode when penetrating a foreign market Author: Annica Gunnarsson  Tutor: Åsa Devine Course: Marketing, advanced level, spring term 2011, Linnaeus University   Entering a new market is always a risky business, with a big potential of failure. To research the options of entry strategy can help in determine which strategy to use. READ MORE

  6. 5. Foreign market entry strategies : a case study for a Chinese pump manufacturer

    University essay from Akademin för teknik och miljö

    Author : YU FU; [2011]
    Keywords : foreign market; entry strategies; environmental analysis; market entry modes; case study; China; pump manufacturer;

    Abstract : Economic globalization, regional economic cooperation and knowledge economy make a great impact on the development of the new century. The changes of international trade and investment reflect the variety of the world economy development; the world economic development, in turn, influences the international trade and investment in both quality and quantity (Feenstra, 1998). READ MORE