Essays about: "enter a new market"

Showing result 21 - 25 of 228 essays containing the words enter a new market.

  1. 21. Patience, a New Variable in the IPO-Puzzle? : A quantitative study on whether an early IPO negatively affects aftermarket performance

    University essay from Umeå universitet/Företagsekonomi

    Author : Viktor Hansson; Viktor Renström; [2022]
    Keywords : Initial Public Offering; Sweden; Aftermarket Performance; BHAR; Monthly Abnormal Return; Private Equity; Long-run Event Study;

    Abstract : The Swedish market has over the past couple of years seen a large increase in companies going public through an IPO. At the same time the capital on the private equity market is increasing for each year which enables companies to stay private longer. Our research focuses on two main areas. READ MORE

  3. 22. Battery Cell Offering for Mid-Market Battery Electric Vehicles

    University essay from Lunds universitet/Innovationsteknik

    Author : Oscar Bengtsson; Rebecka Markensten; [2022]
    Keywords : lithium-ion battery; BEV; mid-market; low-cost battery; Technology and Engineering; Business and Economics;

    Abstract : The rapid transformation of the automotive industry to electric vehicles is putting immense pressure on not just vehicle manufacturers (OEMs), but the entire battery electric vehicle (BEV) supply chain. This includes lithium-ion battery cells, the current state-of-the-art technology for energy storage in BEVs. READ MORE

  4. 23. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Aamna Minhas; Sanna Emilsson; [2022]
    Keywords : E-commerce; business-to-business B2B ; business-to-consumer B2C ; Fragrance; Entry mode strategy; Internationalization.;

    Abstract : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. READ MORE

  5. 24. Relevant Factors on the Standardization of Lithium-Ion Batteries (LIBs) Aimed for Recycling and Corresponding Influence on Innovation

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Aliro Cofre Osses; José Luis Bechara Bechara; [2022]
    Keywords : LIB; Lithium-Ion Batteries; Innovation; Standardization; Sustainability; Recycling; Circular Economy;

    Abstract : Abstract Background:  Electric Vehicles (EVs) have been identified as a sustainable alternative to reduce the world’s dependence on fossil fuels. EV sales are starting to reach significant numbers. Subsequently, the demand for Lithium-Ion Batteries (LIBs), a key component in EVs, has increased. READ MORE

  6. 25. The Power of a Sports Consumer’s Perception of Sponsoring Brands : A Study of Sports Fans’ Behavior Towards Sponsorships

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Cecilia Hansson; Hilda Jonasson; [2022]
    Keywords : Sponsorship; sports; consumer behavior; perception; market segmentation; brand equity; Sponsring; sport; konsumentbeteende; uppfattning; marknadssegmentering; brand equity;

    Abstract : Den internationella marknaden inom sport har de senaste åren vuxit kraftigt. Det har bidragit till att supportrar finns i olika delar av världen med en personlig bakgrund som skiljer sig från person till person, vilket påverkar deras uppfattning. READ MORE