Essays about: "entering the chinese market"

Showing result 6 - 10 of 29 essays containing the words entering the chinese market.

  1. 6. Wine and dine, or a fine? : A multiple case study on how Swedish companies build and manage B2B guanxi in China

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Beatrice Poljakovic; Malin Pripp; [2017]
    Keywords : Guanxi; business-to-business guanxi; building stages; management strategies; risks and benefits; China; Swedish companies;

    Abstract : Since Sweden’s home market is relatively small, companies are forced to engage in international business. Researchers have stressed that companies with a small home market should find new markets to gain benefits which companies with large home markets possess. READ MORE

  3. 7. A qualitative study of institutional opportunities and challenges for foreign venture capital investments in China

    University essay from Umeå universitet/Företagsekonomi

    Author : Junyan Li; [2015]
    Keywords : institutional perspective; regulatory; normative; cognitive; foreign venture capital investment;

    Abstract : The emerging Chinese venture capital industry is a market filled with opportunities and challenges for foreign venture capitalists. The purpose of this study is to help foreign venture capitalists identify the investment opportunities and challenges from institutional perspective in China and exploit the influencing institutional factors before entering into Chinese venture market. READ MORE

  4. 8. Alibaba Group’s Market Entry and Expansion in The United States

    University essay from Lunds universitet/Produktionsekonomi

    Author : He Caroline; [2015]
    Keywords : Technology and Engineering;

    Abstract : Background: We are today doing business in a global and increasingly digitalized world where e-commerce has become a significant approach for companies to be successful and to reach a bigger market. Alibaba Group is today considered to be the world’s largest e-commerce company and was founded in 1999 by Jack Ma, a former English teacher from Hangzhou, China. READ MORE

  5. 9. Attitudes against products "Made in China" : The importance and Challenges of Country of Origin

    University essay from Södertörns högskola/Institutionen för samhällsvetenskaper

    Author : Emelie Andersson; [2015]
    Keywords : ;

    Abstract : The last decades shows that an increasing number of companies entering the international market as the globalization open the doors for the business world. There is an increased demand of products on the market as a result of this, and the Chinese suppliers are responding to the competition with increasing quality and higher prices. READ MORE

  6. 10. Illusion of symmetry between institutional contexts : A thesis of how asymmetry in managers perception on cultural and institutional distance affect the extent of firms’ adaptation to a different institutional context.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Maja Tinggren; Shuang Wang; Loza Wanna; [2014]
    Keywords : Illusion of symmetry; Cultural distance; Institutional distance; Adaptation of business practices;

    Abstract : Internationalization of firms has been an on-going process for many years, however, over the recent years, there has been radical changes in the business world, which has created a more competitive business environment for firms. This change in the business environment has not been an easy process nor is it anticipated to get any easier. READ MORE