Essays about: "entertainment event"

Showing result 1 - 5 of 9 essays containing the words entertainment event.

  1. 1. Why is a spectator’s eye caught? : A qualitative study exploring Sponsorship Communication in an Entertainment Event context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Agnes Håkansson; Emma Bengtsson; Karlsson Lina; [2020]
    Keywords : Sponsorship; communication; event marketing; entertainment event; sponsorship communication at entertainment events; viewer’s perspective;

    Abstract : Background: Sponsorships are a way for brands to communicate with their observers at entertainment events. Sponsorship cues, event context, and consumer/sponsor relationships are important to be aware of in order to create impacting sponsorship communication. READ MORE

  3. 2. Innovation and Optimization of Energy Systems in the Temporary Entertainment Events Industry : Modeling & Optimization of temporary energy systems

    University essay from KTH/Kraft- och värmeteknologi

    Author : Vasco Mergulhao; [2019]
    Keywords : ;

    Abstract : An unprecedented view into the nature of energy systems in the Temporary Entertainment Events Industry (TEEI) is developed. A characterization of the context of the latter and its energy systems state-of-the-art is performed. READ MORE

  4. 3. How does Event Marketing work on Social Media? : A qualitative study exploring Event Marketing in a Social Media context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Louise Larsson; Sophie Längvik; Linnéa Kjörling; [2019]
    Keywords : Event marketing; communication; social media; experience; event marketing on social media; marketing events on social media.;

    Abstract : Background: Event marketing is a way for businesses to entertain consumers and promote the brand or product through the use of events. Within event marketing, entertainment, excitement and enterprise are important concepts to include in order to create a successful event. Purpose: The purpose is to explore event marketing in a social media context. READ MORE

  5. 4. Media and Crisis communication : Do frames align in cases of extraordinary crises? A qualitative analysis of FOCUS online and Bild's coverage of the 2015-Germanwings airplane crash

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Morgane Le Roux; [2017]
    Keywords : Crisis communication; media framing; online communication; online media; media logic theory; qualitative analysis;

    Abstract : The media and crisis communication of a company operate according to different logics. The media are known to be more entertainment driven, while the company tries to remain trustworthy and publishes information only once it is confirmed. READ MORE

  6. 5. Cyber attacks & coercion in the digital era. : A qualitative case analysis of the North Korean cyber attack on Sony Pictures.

    University essay from Uppsala universitet/Statsvetenskapliga institutionen

    Author : Linnéa Holm; [2017]
    Keywords : Cyber Attacks; Sony; North Korea; Cyber Coercion; Coercive Diplomacy;

    Abstract : The 2014 cyber attack on Sony Pictures Entertainment is an example of a disruptive event where a nation state utilized cyber tools in order to coerce a target into changing their course of action. Cyber attacks, something that might be perceived as a looming futuristic threat, became reality for Sony and its employees under the course of a few months in late 2014. READ MORE