Essays about: "entrepreneurial intention"

Showing result 1 - 5 of 18 essays containing the words entrepreneurial intention.

  1. 1. From Monkey Mind to Entrepreneurial Action

    University essay from Göteborgs universitet/Graduate School

    Author : Alexandra Jampolskaia; Nea Salmelainen; [2019-07-08]
    Keywords : Entrepreneurship; Entrepreneurial characteristics; Entrepreneurial action; Intention action-gap; Emotions; Biases and heuristics; Cognition;

    Abstract : The purpose of this research is to​investigate how individuals manage negative emotions to close the intention/action-gap of starting a new venture. In an entrepreneurial context, if an aspiring entrepreneur does not take action despite having actual intentions,theoreticallynew ventures can not be created. READ MORE

  2. 2. Female Entrepreneurial Motivation in Urban and Rural Kenya - A qualitative study examining the differences in female entrepreneurial motivation in urban and rural areas in Kenya

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Anna Nelson; Viktoria Serreau; [2019]
    Keywords : female entrepreneurship; entrepreneurial motivation; Kenyan entrepreneurship; female entrepreneurial intention; Theory of Planned Behaviour;

    Abstract : Female entrepreneurship has for a long time been proven to be a driving factor of economic development, especially in developing countries such as Kenya. Moreover, economic development can be further enhanced by reducing urban and rural disparities in entrepreneurial opportunities in order to liberate the full potential productivity in all areas. READ MORE

  3. 3. Country-of-origin effects in the entrepreneurial context An empirical evaluation of consumers’ perceptions of product quality and purchase intentions with regard to new ventures’ liabilities of newness.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Philipp Heinze; Jannik Heitmüller; [2018]
    Keywords : Country of origin; Country of ownership; Country of parts; Country of assembly; Quality perception; Purchase Intention; Liabilities of Newness; Entrepreneurship; Experiment; Business and Economics;

    Abstract : The purpose of this study is to explore whether communicating the liabilities of newness can justify young ventures’ offshoring decisions to such an extent that it moderates country-of-origin (COO) effects. We adjust the established concept of COO effects to the entrepreneurial context and therefore include the country of ownership (CO) instead of the country of design (CD) next to the commonly used variables country of parts (CP) and country of assembly (CA). READ MORE

  4. 4. Knowledge Sells? How the quality of sales knowledge assets in startups affects their scalability

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Octavio Martinez; Lucas Höfer; [2018]
    Keywords : Knowledge Management; Knowledge Assets; Tacit and Explicit Knowledge; Startups; Entrepreneurship; Business Processes; Business Strategy; B2B Sales; Sales Process; Scalability; Business and Economics;

    Abstract : A goal of entrepreneurship is to foster innovation through the creation of sustainable, scalable firms through a successful commercialization of their value proposal. Surprisingly there is little research on the key role sales and hence sales knowledge of the founder plays in the survival of an entrepreneurial venture. READ MORE

  5. 5. The “Making” of an Intrapreneur : An empirical study to identify the untapped potential of intrapreneurial intention amongst employees

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Julia Scharrer; Lea Theresa Stubenrauch; [2018]
    Keywords : intrapreneurship; entrepreneurial intention; theory of planned behaviour;

    Abstract : The purpose of this paper is to explore how organisations can identify the untapped potential of intrapreneurial intention amongst employees to increase its competitive advantage. Competitive advantage was therefore seen as an outcome of entrepreneurial actions, which, i.e. can be used for more effective and novel marketing strategies. READ MORE