Essays about: "entry mode"

Showing result 21 - 25 of 141 essays containing the words entry mode.

1. 21. Soft Service Firms: A deep dive into foreign entry mode decisions

   University essay from Lunds universitet/Produktionsekonomi

   Author : Per Ågren; Carl Dalerstedt; [2020]
   Keywords : Foreign market entry mode; Internationalization theory; Entry mode; Entry mode decision; Soft service; Internationalization; Wholly owned subsidiary; Franchise; Joint venture; Licensing; Technology and Engineering;

   Abstract : With the forces of globalization, previously safe home markets open up to foreign competition. This urges companies to expand internationally to keep growing. Current literature on how a company should enter a foreign market, namely the choice of entry mode, is based on findings for manufacturing firms and studies on service firms are scarce. READ MORE

3. 22. Born Global Firms in The Furniture Industry - A Multiple Case Study of Scandinavian Furniture brands within the Premium Segment

   University essay from Göteborgs universitet/Graduate School

   Author : Fredrik Larsen; [2019-10-17]
   Keywords : Born global; Prior experience; External networks; Country of origin effects; Entry mode;

   Abstract : Several drivers have contributed to a world that is now more globalized in terms of trade where firms increasingly early in their life cycle, are either incentivized, or forced to engage in foreign markets. Communication, and technological advancements are two aspects that have benefitted the ability of smaller firms to compete with large firms on international markets. READ MORE

4. 23. Entry mode and institutional conditions to consider when entering a new market : The case of fashion apparel franchising in Germany

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Neema Kisanga; Samana Mohammad; [2019]
   Keywords : Franchising; Franchising Germany; Internalisation; Market entry; Fashion retailing internalisation; Uppsala Internalisation model; Institutional theory;

   Abstract : Background:           Literature suggests that franchising as an entry mode for internalisation gains more and more popularity. However, existing literature shows many studies concerning franchising do not focus on industries. READ MORE

5. 24. Gangnam Style : A qualitative case study on Swedish fashion brands entering and becoming resilient on the South Korean market.

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Malin Forsvall; Julia Jonsson; [2019]
   Keywords : Resilience; Entry Mode; South Korea; Swedish Fashion;

   Abstract : This study will examine the internationalisation process of Swedish fashion brands entering the South Korean market to be able to get an understanding of how the decision of entry strategy is influenced and how it affects the resilience in the market, as well as identify the drivers and barriers influencing the choice of entry mode. The study was conducted through a qualitative multiple case study with an inductive methodology approach. READ MORE

6. 25. Business Model Approach to Foreign Market Entry Mode : A case study on a Swedish gear manufacturing firm

   University essay from

   Author : Axel Nilsson; Axel Rydberg; Fredrik Hildebrand; [2019]
   Keywords : Business Model; Foreign Market Entry Mode; Internationalization; Value Creation;

   Abstract : Background: The increasing presence of globalization in our everyday life makes it apparent that internationalization is no longer a topic relevant only for a few multinational companies, but for essentially every company that wishes to expand or even survive in their domestic market as well as in foreign markets. In light of this, research on how firm chooses FMEM has surged, and it is evident that it is an important topic. READ MORE