Essays about: "entry modes of SME"

Showing result 1 - 5 of 10 essays containing the words entry modes of SME.

1. 1. "The Jungle Telegraph" : A qualitative case study about the challenges for Swedish B2B Small and Medium-size Enterprises when entering the Sub-Saharan market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Levent Bekir; Nicolas Numhauser; Rawa Abbas; [2021]
   Keywords : Sub-Saharan Africa; SME; institutional framework; entry mode; internationalization strategy; network;

   Abstract : As developed markets have become saturated to a greater extent, companies have instead targeted emerging economies. In recent years, a substantial number of companies have recognized the opportunities in the Sub-Saharan market, which has led to an increasing number of foreign firms entering this market. READ MORE

3. 2. Internationalisation of Swedish SMEs : A Multiple-Case Study on How Swedish SMEs Can Expand to International Markets

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Peter Nilsson; [2020]
   Keywords : Internationalisation; SME; Market Selection; Entry Modes; Customer Acquisition; Branding; Employer Branding;

   Abstract : The need for Swedish SMEs to expand beyond their limited domestic market grows, spurred on by fading barriers to international trade. Often consisting mainly of engineers without marketing experience, the SMEs cannot afford to recruit expertise in internationalisation. READ MORE

4. 3. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

   University essay from Göteborgs universitet/Graduate School

   Author : Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
   Keywords : SME; internationalization; emerging market; China; barriers; internal; external; challenges;

   Abstract : As the world has become more integrated with governments lowering trade barriers, regulations and with advancement in technologies, the internationalization of SMEs have been seen to rise. Through internationalization, SMEs are able enhance their capabilities, competencies, expand their customer base, increase their production capacity, profit and growth. READ MORE

5. 4. It is obvious that they are not afraid of what this might do : A Qualitative Minor Field Study of International Female Entrepreneurs in Thailand

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Michelle Crambé Lundh; Nellie Wedin; [2019]
   Keywords : Female Entrepreneurship; Thailand; SME;

   Abstract : For as long as internationalization has been a research topic, the risks surrounding it has been discussed. Several theories have emerged concerning how to go about international business, which entry modes and strategies to use as well as which markets to enter and at which pace - everything in order to reduce the risks of business failure. READ MORE

6. 5. Expectations vs Reality: The Luring of the Red Dragon : The study of the Chinese institutional environment as perceived by Swedish SMEs

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Dasa Fridrichova; Elizabeth Pritchard; [2017]
   Keywords : Institutional theory; Institutional influence; Institutions; Perception; Swedish SMEs; Production costs; SME Internationalization; Entry modes.;

   Abstract : Since the expansion of globalization, and the opening up of the Chinese market in particular, over the last 15 years or so, Swedish SMEs have had to face increasing international competition for market share of their products and skills. In order to compete successfully, Swedish SMEs are increasingly looking to establish manufacturing units in Asian and other countries, which offer the prospect of lowering production costs and thereby increased profits. READ MORE