Essays about: "environment analysis international marketing electrolux"
Found 2 essays containing the words environment analysis international marketing electrolux.
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1. Improving Customer Service through Just-in-Time Distribution : Fitting into the customer’s service offer in case of ELECTROLUX LAUNDRY SYSTEMS
University essay from Handelshögskolan BBSAbstract : The international environment today has been undergoing unprecedented change and many companies are seeking new ways to stand out from the competition by sustaining their competitive advantage. Internationalization and firms’ consolidation increase competition in the dynamic marketplace . READ MORE
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2. MNC Growth in Emerging Markets Based on Understanding of Customer Behaviour and Development of Reliable Distributor Network : a Case Study on EPLSG, Russia
University essay from Handelshögskolan BBSAbstract : In this thesis we examine the issue of growth in emerging markets and in specific how MNCs can achieve growth by understanding the customer and building a solid distributor network on the example of EPLSG in the Russian market. In this context we investigate the correlation of the growth potential with institutional environment, customer behaviour, distributorship and brand equity. READ MORE